The Scenario
A demand-gen analyst got handed a 400-row spreadsheet from the events team — badge scans from a trade show, dumped into an Excel workbook. Company names are misspelled. Some rows have "N/A" in the domain column. A handful have the booth number in the name field. The sales team is waiting on a cleaned, enriched list before they start outreach, and they've made it clear they don't want to spend their morning calling numbers that don't exist or emailing addresses that bounce.
Before enrichment even starts, someone needs to know which rows Bettercontact will actually be able to match — and which ones have input data too broken to enrich.
The bad version:
- Submit the whole 400-row file to Bettercontact without any pre-check, wait for results, download the CSV, and then spend time manually reviewing every row that came back empty — trying to diagnose whether it failed because the contact doesn't exist or because "Acme Co." was misspelled as "Acmee Coo."
- Find 80 rows with no results and no clear reason, escalate to the events team to fix the source data, wait three days for corrections, re-upload, re-download, re-reconcile
- Deliver the list a week late, with an apology that starts with "the data quality was worse than expected"
The cognitive load here isn't the enrichment. It's the invisible diagnostic step that nobody planned for — figuring out which rows are broken before committing to the full job.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook. It runs Bettercontact enrichment across your rows and writes a status column that separates the clean results from the ones that need attention — so the sales team sees exactly what's actionable and what needs fixing before a single outreach goes out.
Run Bettercontact enrichment on all rows in my workbook and add a "Status" column: mark rows as "Enriched", "Partial" (email only or phone only), or "Failed" based on what came back
What You Get
- A new "Status" column with one of three values per row: "Enriched" (both email and phone returned), "Partial" (one field returned), or "Failed" (no results)
- Verified email written into column D and direct phone into column E for every row where Bettercontact found a match
- "Failed" rows collected at the top of the workbook after sorting, so the events team can see the exact input that caused each failure without hunting through 400 rows
- A count summary at the bottom: how many enriched, how many partial, how many failed
What If the Data Is Not Quite Ready
The company name column is inconsistent but the domain column is mostly empty
You have names but almost no domains, and names alone aren't reliable enough for enrichment.
For each row where col C (domain) is blank, try to infer the likely domain from col B (company name) using common patterns — then run Bettercontact enrichment using col A (first name), col B, and the inferred or existing domain. Mark rows where the domain was inferred in col F as "Domain guessed — verify"
Some rows have duplicate names with different company spellings
The badge scanner created duplicates because the same attendee scanned twice with slightly different entries.
Before enriching, identify rows in the workbook where col A (first name) and last name match but col B (company) is spelled differently — flag the duplicate pairs in col G as "Possible duplicate", then enrich all remaining rows and write results into D and E
You want to separate the list by failure reason
"Failed" covers a lot of ground — bad domain, person not in the database, company doesn't exist. You want the events team to understand which kind of fix is needed.
Run Bettercontact enrichment on all rows, write results into D and E, and add a "Status" column. For failed rows: check whether the domain in col C resolves to a real website. If not, mark col F as "Bad domain". If the domain resolves but enrichment still failed, mark col F as "Person not found". Sort so "Bad domain" rows appear above "Person not found" rows
The kill chain — pre-check, enrich, flag, sort, and summarize in one shot
Normalize all values in col C (strip URLs to bare domains, replace "N/A" with blank) — then run Bettercontact enrichment on all rows using col A (first name), col B (last name), col C (domain). Write verified email into D and phone into E. Add a "Status" column: "Enriched", "Partial", or "Failed". For "Failed" rows, check if the domain is reachable and note "Bad domain" vs "Person not found" in col F. Sort the workbook so Failed rows appear first. Add a summary row at the bottom with counts for each status
One prompt does the normalization, the enrichment, the diagnosis, and the sort.
Try It
If you've got a prospect workbook with messy input data and no visibility into which rows will actually enrich, Get the 7-day free trial of SheetXAI and ask it to run Bettercontact enrichment and add a status column so you know exactly what's workable before outreach starts. See how to refresh stale CRM contacts once the list is clean, or go back to the Bettercontact overview.