The Problem With Getting Workbook Data In and Out of Cutt.ly
You have an Excel workbook full of URLs — campaign landing pages, affiliate links, partner referral strings — and you need short links before anything goes live. The default flow is opening Cutt.ly in a browser tab, pasting each URL one at a time, copying the result, switching back to the workbook, and pasting it into the next column. For five links that's annoying. For fifty it's a half-morning gone.
Cutt.ly is good at taking a long URL and giving you back a clean, trackable short one. But every method of connecting it to your workbook requires something — a script, an integration platform, or a lot of patience — that most people doing this work don't want to maintain.
Below are the four ways teams handle this. Only the last one treats your workbook as the starting point.
Method 1: Manual Copy-Paste or CSV Round-Trip
Some Excel users export their URL column to a CSV, run it through a script or browser tool, then reimport the results. Others skip the export and just paste one URL at a time directly into Cutt.ly.
Either way, for a one-time batch of a few links, it's manageable. But URLs don't stay static. A campaign adds new landing pages. A partner sends a fresh affiliate list. An asset gets replaced and the short link needs to be recreated.
Every time the list shifts, someone does the round-trip again. After the third campaign cycle, that someone is you, trying to reconcile which rows already have short links and which ones still need them, three exports and two partial pastes deep.
Method 2: Power Automate
Power Automate has connector options that can call web APIs on a schedule or in response to a trigger. You can wire up a flow that watches for a new row in an Excel table, calls the Cutt.ly API with the URL from one column, and writes the result back to another.
A few questions before you go further — do you know what a Power Automate flow trigger is? Have you built an HTTP action that authenticates against an external API? Are you comfortable parsing a JSON response and writing a value back to a specific cell? If those feel unfamiliar, this path isn't the right one. Skip to Method 3 or 4.
If you're still here: the setup works. You define the trigger, configure the HTTP action with your Cutt.ly API key, map the URL column to the request body, parse the short link from the response, and write it back. It fires. It works.
But a row-by-row flow is not a bulk operation.
Shortening 80 URLs means 80 separate flow runs. One malformed URL in the middle fails silently while the rest complete — and you have gaps in your output column you won't catch until someone notices a broken link in a campaign brief.
You probably just need the short links. You probably have no idea how to build a Power Automate HTTP connector and weren't planning to spend your Tuesday learning. So you find the IT contact who handles these flows and send them a request — and now you're in a queue waiting, while your campaign brief is due by end of day.
Once you add more logic — checking whether a row already has a short link, applying a custom alias from another column, skipping blank rows — the flow gains steps, conditions, and new surfaces for errors.
Method 3: The Previous Generation — Connector Add-Ons
Until recently, the best option for repeatable spreadsheet-to-API workflows was a category of add-ons that let you configure column mappings and save them as templates. You picked your range, you mapped the fields, you saved the config, you ran it.
That was a real step up from doing it row by row in a browser.
But you were still the one deciding which column held the input URL, which one received the result, what happened when a cell was blank, and whether to overwrite existing values. The tool moved data. The design was yours to build and maintain.
And when someone renamed the "URL" column header to "Landing Page," your saved mapping broke until someone went back in and corrected it.
This is the previous generation. It solved the repetition problem but not the configuration burden.
The Easy Way: Using SheetXAI in Excel
There is a different way entirely. SheetXAI is an AI agent that lives inside your Excel workbook. It reads your data, understands what you're looking at, and through its built-in Cutt.ly integration it can shorten URLs, retrieve link history, and write results back to your workbook. No config, no flow, no mapping. You just ask.
Example 1: Shorten a column of affiliate URLs with optional custom aliases
Shorten all 120 URLs in column A of my Excel sheet using Cutt.ly and put the resulting short links in column B — if a custom alias is provided in column C, use it
SheetXAI reads column A, sends each URL to Cutt.ly, applies the alias from column C where one exists, and writes the resulting short links into column B. Rows without an alias get auto-generated slugs.
Example 2: Pull recent link history into the workbook
Export my recent Cutt.ly link history into my Excel sheet — short URL in column A, destination URL in column B, date created in column C
The pattern: instead of exporting a report from Cutt.ly and reformatting columns, you describe the layout you want and SheetXAI handles the pull and the placement in one step.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook with a column of URLs, then ask it to shorten them with Cutt.ly. The Cutt.ly integration is included in every SheetXAI plan.
More Cutt.ly + Excel guides
Bulk Shorten a Column of URLs in Google Sheets Using Cutt.ly
Turn a full column of long affiliate or campaign URLs into Cutt.ly short links in one prompt — with optional custom aliases from a second column.
Export Your Cutt.ly Link History Into a Google Sheet
Pull your recent Cutt.ly shortened links into a spreadsheet with short URL, original URL, and creation date — for campaign archives and click-tracking reference.
