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Dropcontact · Excel Guide

Enrich Emails With Firmographic Data in a Google Sheet

2026-05-14
5 min read

The Scenario

Your marketing analyst ran a webinar last week. 500 people registered. The registration form asked for email address and first name — that's it. Now the workbook has 500 email addresses and nothing else, and your segmentation model needs company name, company size, and job title to route people into the right nurture track. Someone on the RevOps team said to "just run it through Dropcontact," and now that task has landed on your desk.

The bad version:

  • Export the 'Webinar Registrants' worksheet to CSV and upload it to the Dropcontact dashboard, then wait for the enrichment job — which runs asynchronously and could finish in 20 minutes or two hours.
  • Download the enriched output, open it next to the original workbook, and paste company name, company size, and job title back into the right rows — while watching for any rows that came back with no match.
  • Manually verify the ones marked uncertain before routing them into the segmentation model, because sending bad data downstream creates noise that takes weeks to clean up.

The segmentation run is happening Friday. You have other things this week. This is a three-hour manual task that nobody wrote into your calendar.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Excel workbook. It connects to Dropcontact, reads your email column, submits the enrichment job, waits for the async results, and writes the firmographic data back into the correct columns — with no intermediate download or paste step.

From the 'Contact Database' Excel tab (column A = email), enrich all 500 rows via Dropcontact and fill in first name, last name, job title, company, and country into columns B through F.

What You Get

  • Column B: first name returned from Dropcontact enrichment.
  • Column C: last name.
  • Column D: job title where Dropcontact returned it.
  • Column E: company name.
  • Column F: country.
  • Rows where Dropcontact found no match or returned low-confidence data get a note in column G — surfaced for review rather than silently left blank.

What If the Data Is Not Quite Ready

Some emails are personal addresses — Gmail, Yahoo — not professional addresses

Dropcontact enrichment is designed for professional B2B email addresses. Personal addresses will return low-match rates or no results.

Before submitting to Dropcontact, split the 'Contact Database' worksheet by email domain: rows where column A contains '@gmail.com', '@yahoo.com', '@hotmail.com', or '@outlook.com' get flagged in column G as 'Personal email — not enrichable'. Submit only the remaining rows to Dropcontact and write first name, last name, job title, company, and country into columns B through F.

Email addresses have formatting issues — extra spaces, mixed case, typos in domain

Normalize the email column first: trim whitespace, lowercase all characters, and flag any rows where column A doesn't match a standard email format (one @ sign, valid domain suffix). Then submit the valid rows to Dropcontact and write enriched firmographic data to columns B through F. List malformed rows in a new 'Invalid Emails' worksheet.

You need job title added too, and it should come back as a seniority tier, not the raw title

Enrich all rows in the 'Contact Database' worksheet using Dropcontact, pulling email from column A. Write job title into column D and company into column E. Then classify the job title into one of three seniority tiers — 'Executive', 'Manager', or 'IC' — based on keywords (VP, Director, C-level = Executive; Manager, Lead, Head = Manager; all others = IC) and write the tier into column G.

Clean the list, enrich it, and route by segment in one operation

In the 'Contact Database' worksheet: flag personal email addresses in column G, normalize the remaining emails, submit them to Dropcontact for enrichment, write company name to column E, job title to column D, and country to column F. Then cross-reference company name against the 'ICP Companies' worksheet — if there's a match, write 'ICP Match' in column H; if not, write 'Non-ICP'.

Combining the enrichment with the downstream classification in a single prompt means the workbook is ready to hand off the moment it finishes — not after a second round of manual work.

Try It

Get the 7-day free trial of SheetXAI and open your next webinar registrant export or contact database in Excel, then ask SheetXAI to enrich the email column via Dropcontact and write back company and title data for segmentation. Link to sibling articles: Bulk-enrich prospects with verified emails · Batch-enrich LinkedIn URLs · Dropcontact overview

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