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Fomo · Excel Guide

Export Fomo Events to an Excel workbook for Campaign Analysis

2026-05-14
5 min read

The Scenario

You've been running Fomo notifications for two months and someone in the exec review just asked a pointed question: which product notifications are actually driving follow-on purchases, and which ones are just decorating the page? It's a fair question and you don't have an answer, because the data lives in Fomo and your analysis lives in Excel, and nobody built a bridge between the two.

The bad version:

  • Log into Fomo, navigate to the events list, set the date filter to 60 days, start scrolling through paginated results
  • Export whatever Fomo makes available to CSV — realize the export doesn't include the product field, only the event title
  • Cross-reference event IDs with your order system manually, row by row, trying to reconstruct which notification corresponds to which purchase

The analysis this person wants is not complicated. The data exists. What's broken is the retrieval path.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Excel workbook. It reads your workbook and talks to Fomo directly — pulling the event log, writing it into your workbook in the columns you specify, ready for whatever pivot table or VLOOKUP you're building next.

Export every Fomo event from the last 60 days to this sheet with columns for event ID, type, city, product, and timestamp — I need to cross-reference these with my sales data

What You Get

  • One row per Fomo event written to the worksheet, starting at row 1
  • Columns: event ID, customer name, event type, created_at timestamp, product name (if present), city (if present)
  • Events sorted by created_at descending — most recent first
  • Any events where product or location data is absent have empty cells in those columns rather than errors

What If the Data Is Not Quite Ready

I only want events from the last 60 days, not the full history

Export every Fomo event from the last 60 days to this sheet with columns for event ID, type, city, product, and timestamp — use the date in cell A1 as the start date and today as the end date

The event type field has values I don't recognize — I only want 'purchase' events

Pull all Fomo events from the past 60 days where the event type is 'purchase' and write them to this sheet — columns: event ID, customer name, city, product, created date

I need to join this with my sales worksheet — add a column that looks up order value from the Sales sheet by event ID

Fetch all Fomo events from the last 60 days and write them to this sheet with event ID, product, city, and created date — then add a column F with the order value looked up from the Sales worksheet where column A matches the Fomo event ID

Pull the events and then summarize by product — I need a count of events per product name

Export all Fomo purchase events from the past 60 days to the Raw worksheet — event ID, product, city, created date — then in the Summary worksheet write a breakdown of total event count per product name, sorted descending

The core pattern here: retrieval and analysis in one prompt, rather than pulling the data first and building the summary separately.

Try It

Get the 7-day free trial of SheetXAI and open a blank Excel workbook, then ask it to pull your Fomo event history into the workbook so you can start analyzing which notifications are doing work. For the next step, see how to pull Fomo conversion analytics for reporting or return to the Fomo integration overview.

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