The Scenario
You manage competitive intelligence for a consumer electronics brand. There's a workbook called "Competitor Tracker" — column A has 87 product URLs across four competitor sites, assembled over the past three weeks by two different people on your team. The VP of Product asked for a price comparison by end of day Thursday. Today is Wednesday afternoon.
The bad version:
- Open URL #1 in a browser tab, find the price, type it into column B, then find the product name and type it into column C, then check the in-stock badge and type "Yes" or "No" into column D — repeat for 86 more rows
- Lose track of which tab you're on around URL 40 and accidentally paste URL 45's price into URL 44's row
- Discover on URL 67 that the site requires JavaScript to render the price and you're getting a blank because you were copying from the page source
It's Wednesday at 4 PM and you have 87 rows and three hours and a VP waiting. Repeating this by hand is not actually an option.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It connects to Hyperbrowser and can visit every URL in your workbook, extract the fields you specify, and write the results back into the columns you name — in one pass.
For each URL in column A of the "Competitor Tracker" worksheet (rows 2–88), use Hyperbrowser to scrape the page and extract the product name, price, star rating, and in-stock status, writing results to columns B, C, D, and E respectively. If a field is not found on the page, write "N/A" in that cell.
What You Get
- Column B: product name as it appears on the page (not the URL slug — the actual display title)
- Column C: price as a number with currency symbol preserved
- Column D: star rating if the page shows one, blank if not
- Column E: "In Stock" or "Out of Stock" based on the page's availability signal
- Any row where Hyperbrowser couldn't reach the page gets flagged with the HTTP status code in column F so you know which URLs need attention
What If the Data Is Not Quite Ready
Some URLs redirect to a regional version of the page with a different price
For each URL in column A of "Competitor Tracker" that redirects, follow the redirect and extract the price from the final destination page, then note the final URL in column G alongside the extracted price in column C.
The product names in column B have inconsistent formatting — some are ALL CAPS, some use title case
For each value written to column B in the "Competitor Tracker" worksheet, normalize the product name to title case and overwrite the cell with the cleaned version.
Two URLs in the list point to the same product page and are creating duplicate rows in the analysis
Check column A in "Competitor Tracker" for duplicate URLs and remove the duplicate rows, keeping the first occurrence. Report how many duplicates were removed in cell H1.
The VP wants a clean summary alongside the raw data — highest price, lowest price, and which competitors are out of stock on this SKU
After populating columns B–E in "Competitor Tracker," add a "Summary" section starting in column J: write the highest price found, the lowest price, the average, and the names of any competitors where column E reads "Out of Stock," one per row.
The approach that saves the most time is asking for the extraction and the cleanup in the same prompt — the scrape, the normalization, and the summary in one shot.
Try It
Get the 7-day free trial of SheetXAI and open your competitor URL tracker in Excel, then ask it to bulk-scrape product data using Hyperbrowser and write the results back as structured columns. From there, link out to extracting AI-structured data from pricing pages or back to the Hyperbrowser overview.