The Scenario
A client handed you a product idea this morning: silicone baking mats. They want to know if the market is worth entering — search demand, competitive density, who owns the keywords, and which ASINs are doing real revenue without a fortress of reviews.
They want a single Excel workbook with everything in it. Keywords, competitors, share-of-voice. Something they can walk into a decision meeting with.
You've done research briefs before. Normally it takes an afternoon — not because the analysis is complex, but because assembling the data is its own project. Jungle Scout, CSV export, paste into one worksheet. Another query, another CSV, paste into another worksheet. Repeat.
The bad version:
- Run a keyword search in Jungle Scout for "silicone baking mat," copy the results, paste into a Keywords worksheet.
- Run a product database query for Bakeware with revenue filters, export the CSV, reformat it, paste into a Competitors worksheet.
- Run a share-of-voice lookup for the top keywords, read off the brand percentages, type them into a third worksheet.
- Notice that your keyword worksheet export and your product database export used different column formats, and spend twenty minutes aligning them.
A research brief that should take one focused hour is eating the whole afternoon.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook. It reads your instructions, calls Jungle Scout for each data type you need, and writes everything into the worksheets you specify — in one session.
For the product idea in cell A1 of my brief sheet, fetch related Jungle Scout keywords into a Keywords tab and pull top competitor products into a Competitors tab, then write a one-paragraph opportunity summary into cell A1 of a Summary tab.
SheetXAI reads the product idea from cell A1, runs the Jungle Scout keyword search and product database query, writes results into the Keywords and Competitors worksheets, and generates an opportunity summary into the Summary worksheet.
What You Get
- Keywords worksheet populated with Jungle Scout keywords for the product idea sorted by search volume, with competition scores.
- Competitors worksheet with filtered Bakeware ASINs matching revenue and review criteria — ASIN, title, price, monthly revenue, review count.
- Summary worksheet with a written opportunity paragraph synthesizing demand level and competitive density.
- Each worksheet formatted consistently so you can work across all three without reformatting.
What If the Data Is Not Quite Ready
I want to include share-of-voice data for the top keywords
Search Jungle Scout for 'silicone baking mat' keywords, write top 20 by search volume into a Keywords worksheet. Query the Bakeware product database with revenue above $3000 and reviews below 300, write top 50 into a Competitors worksheet. Then fetch share-of-voice data for the top 5 keywords by volume and write brand name and share percentage into a SOV worksheet.
I want the brief filtered to FBA competitors only
Search Jungle Scout for 'silicone baking mat' keywords, write top 20 by search volume into a Keywords worksheet. Then query the Bakeware product database filtered to FBA sellers only with revenue above $3000 and reviews below 300, write top 50 results into a Competitors worksheet.
I want the keyword list filtered to mid-competition terms only
Search Jungle Scout for 'silicone baking mat' keywords. Write into a Keywords worksheet only the keywords with a competition score below 0.5 and search volume above 500, sorted by search volume descending.
Kill-chain: full brief with scoring, share-of-voice, and opportunity summary
Build a product launch brief for 'silicone baking mat'. Write the top 20 Jungle Scout keywords by search volume into a Keywords worksheet with competition scores. Write the top 50 Bakeware products with revenue above $3000 and reviews below 300 into a Competitors worksheet. Fetch share-of-voice for the top 5 keywords and write into a SOV worksheet. Then write a 3-sentence opportunity summary — covering demand level, competitive density, and the most fragmented keyword opportunity — into cell A1 of a Summary worksheet.
All four data pulls and the written synthesis in one prompt. The brief arrives ready to present.
Try It
Get the 7-day free trial of SheetXAI and open a blank Excel workbook, then ask it to build a Jungle Scout product research brief for any product idea — keywords, competitors, and share-of-voice all written into separate worksheets in one session. See also the spoke on pulling competitor ranking keywords, or return to the Jungle Scout overview.