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Jungle Scout · Excel Guide

Pull Ranking Keywords for Competitor ASINs From Jungle Scout Into a Excel workbook

2026-05-14
5 min read

The Scenario

Your top five competitors just launched a bundle that's getting traction. You need to know what keywords their ASINs rank for — specifically, the ones that your own listing doesn't cover — before your next PPC review on Friday.

The five competitor ASINs are already in your Competitor Analysis worksheet, column A. What you don't have yet is the keyword footprint behind each of them.

The bad version:

  • Open Jungle Scout's keyword tool, paste in the first ASIN, wait for the ranking keywords to load.
  • Copy the keyword list, go back to the workbook, paste it somewhere, label it so you know which ASIN it belongs to.
  • Do this five times, which gives you five separate data blobs in five different places.
  • Spend the next hour manually comparing your own keyword list against the five competitor lists to find the gaps.

The analysis your manager wants is "which high-volume keywords are they ranking for that we aren't." What you're about to spend Friday doing is data plumbing.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Excel workbook. It reads the ASINs from your workbook, connects to Jungle Scout, and writes ranking keyword data for each one.

Pull all Jungle Scout ranking keywords for the ASINs in column A of my Excel sheet and write each keyword, search volume, and rank position into a new tab called Competitor Keywords.

SheetXAI reads each ASIN from column A, fetches the Jungle Scout ranking keyword data for each one, and writes keyword, search volume, and rank position into a new Competitor Keywords worksheet.

What You Get

  • Competitor Keywords worksheet populated with all ranking keywords across the five ASINs, with the source ASIN in column A.
  • Keyword, search volume, and rank position in separate columns for immediate filtering.
  • All five competitors covered in one operation, not five separate tool-switching sessions.
  • Data aligned in consistent columns so you can apply a cross-ASIN filter without manual restructuring.

What If the Data Is Not Quite Ready

I want the results in a separate worksheet for each ASIN

For each ASIN in column A of my Competitor Analysis worksheet, fetch the Jungle Scout ranking keywords and create a separate worksheet named after each ASIN, writing keyword, search volume, and rank position into that worksheet.

I want to filter to only keywords with search volume above 1000

Pull ranking keywords from Jungle Scout for the ASINs in column A of my Competitor Analysis worksheet. Write each keyword, search volume, and rank into a Competitor Keywords worksheet, but only include keywords with monthly search volume above 1000.

The ASIN list includes my own ASIN and I want to exclude it from the competitor pull

For the ASINs in column A of my Competitor Analysis worksheet, skip the ASIN in cell A1 (that's my own listing) and fetch Jungle Scout ranking keywords for the remaining ASINs. Write the results into a Competitor Keywords worksheet with ASIN, keyword, search volume, and rank position.

Kill-chain: pull competitor keywords, compare against my listing, and flag gaps in one prompt

Fetch Jungle Scout ranking keywords for the 5 ASINs in column A of my Competitor Analysis worksheet. Write all results into a Competitor Keywords worksheet with ASIN, keyword, search volume, and rank. Then compare against the keyword list in my My Keywords worksheet and add a column labeled "Gap" — mark it "YES" for any keyword that appears in the competitor data but not in my list.

One prompt, one operation, a gap analysis ready to act on.

Try It

Get the 7-day free trial of SheetXAI and open an Excel workbook with your competitor ASINs in column A, then ask it to pull Jungle Scout ranking keywords and write them into a new worksheet. See also the related spoke on bulk keyword search volume, or return to the Jungle Scout overview.

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