The Scenario
The new sales rep starts Monday. You're the sales enablement manager, and you've been asked to build competitive battle cards for the 25 SaaS tools in column A before her first customer call on Tuesday.
The battle cards need official feature lists — not review sites, not Reddit threads. What each vendor says about their own product, from their own documentation or product pages.
You know how this goes: you open the first vendor's site, find the product page, scroll past the marketing copy, locate the actual feature list, copy what seems authoritative, paste it into column B. Then you do it for vendor 2. Then vendor 3. At vendor 8, you realize vendor 2's feature list was from a blog post, not the official docs, and it's probably outdated.
The bad version:
- Open each vendor's site, navigate to the product or features page, distinguish official docs from marketing copy.
- Copy what looks like the canonical feature list, paste it into column B.
- Realize at row 8 that your sourcing is inconsistent — some rows are from docs, some from pricing pages, some from blog posts.
Battle cards built on inconsistent sourcing don't survive a competitive call. The first time a prospect says "that's not accurate," you lose the room.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads your workbook, understands the column structure, and through its built-in Linkup integration it can run a domain-restricted search for each vendor — pulling only from their official site — and write the official feature list into column B.
For each SaaS tool in column A, search Linkup restricted to that vendor's official domain and write the top 5 features listed on their product page into column B.
SheetXAI runs a domain-scoped Linkup search per row, constrains results to the vendor's own site, and writes the official feature list into column B. All 25 tools processed before Tuesday morning.
What You Get
- Column B: the top 5 features as listed on the vendor's official product or documentation page, sourced exclusively from their own domain.
- The source URL for each result is included so you can verify or link out from the battle card.
- Rows where Linkup can't identify an official domain or the product page returns no clear feature list are flagged in column C for manual review.
- Consistent sourcing across all 25 rows — no mixing of docs, blog posts, and pricing pages.
What If the Data Is Not Quite Ready
Some vendors have multiple products and the tool name in column A is ambiguous
"HubSpot" covers CRM, marketing, sales, and service hubs. The domain restriction alone won't narrow it to the right product.
For each tool in column A, search Linkup restricted to that vendor's official domain. Use any additional context in column B (e.g., "CRM", "marketing hub") to narrow the search to the correct product page. Write the top 5 features into column C.
You want features from the documentation site specifically, not the marketing site
For developers and technical buyers, the docs site is more authoritative than the marketing landing page.
For each tool in column A, search Linkup restricted to the vendor's official documentation subdomain (e.g., docs.vendor.com) and write the top 5 features or capabilities listed there into column B.
You also want the most recent press release from each vendor to add to the battle card
Knowing what each vendor announced recently gives the rep a "they just shipped X" angle in competitive conversations.
For each vendor in column A, run two Linkup searches: one domain-restricted to their official site for the top 5 features into column B, and one domain-restricted to their press release page for the most recent press release headline and date into column C.
You want features, a one-sentence positioning statement, and a "watch out" flag — all from one domain-restricted pass
The battle card template has three sections per vendor: features, positioning, and "what to watch out for when they pitch against us."
For each vendor in column A, search Linkup restricted to their official domain and write: the top 5 features into column B, a one-sentence positioning statement based on how they describe themselves into column C, and a one-sentence "watch out" flag based on claims they make that conflict with our product's strengths into column D.
The full battle card section built in a single Linkup pass per vendor — no separate research step needed.
Try It
Get the 7-day free trial of SheetXAI and open an Excel workbook with your competitor or vendor list in column A, then ask SheetXAI to run domain-restricted Linkup searches and pull official feature lists into column B for your battle cards. For related articles, see Enrich an Excel workbook of Topics With Live Web Research via Linkup and the Linkup integration overview.