The Scenario
You're three hours into writing a content brief and you've hit the same wall for the fifth time this week: you need to know the current landscape for each of the 30 blog topics in column A before you can write the angle for any of them.
The briefs are due by end of day. You know the topics. What you don't have is the sourced one-liner for each — what's actually happening in that space right now, drawn from live web sources.
The bad version:
- Open Linkup, search the first topic, read the result, copy the summary sentence, paste it into column B, copy the source URL, paste it into column C.
- Move to row 2. Do it again. Do it 28 more times.
- Realize halfway through that your search phrasing is inconsistent across rows, so the summaries don't read as a coherent set.
You're supposed to be writing the briefs, not running searches. Every row you paste manually is time that doesn't go toward the actual work the deadline is measuring.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads your data, understands the column structure, and through its built-in Linkup integration it can run a web search for every row and write the results back — without you touching each one individually.
For each topic in column A, search the web using Linkup and write a one-sentence sourced summary of the current landscape into column B, with the top source URL in column C.
SheetXAI runs the Linkup search for each row in sequence, extracts the summary sentence and the primary citation from the result, and writes them into the correct columns. All 30 rows, one pass.
What You Get
- Column B: a one-sentence summary of the current state of each topic, drawn from live web results, phrased consistently across all rows.
- Column C: the URL of the top source Linkup cited for that result.
- Rows where Linkup returns a low-confidence result are flagged with a note in column D rather than silently written with wrong data.
- The run completes in a single prompt — no iteration, no per-row action required from you.
What If the Data Is Not Quite Ready
The topics in column A are too vague for a useful search
Some rows say "AI" or "content marketing" — broad enough that Linkup returns generic results that won't help with a brief.
Before searching, scan column A and flag any topic in column D that is too broad to return a useful one-sentence summary. For topics flagged as too broad, write "needs scoping" in column D and skip column B for that row.
Some topics include a target audience or angle that should shape the search
Column A has entries like "AI tools for small marketing teams" — the extra context should be included in the Linkup query, not stripped out.
For each topic in column A, use the full text of the cell — including any audience qualifiers — as the Linkup search query. Write the sourced summary into column B and the source URL into column C.
The workbook has two worksheets — "Topics" and "Archive" — and you only want to search the active ones
You don't want to re-run searches on topics that were already researched and moved to the Archive worksheet.
Search Linkup only for topics in the "Topics" worksheet, column A. Skip any row where column B already has content. Write new summaries into column B and source URLs into column C.
You want the summary, the source, and a one-line suggested angle — all from one search per row
Running three separate prompts per row defeats the point. One prompt should handle the whole enrichment in a single Linkup call per topic.
For each topic in column A, search Linkup and write: a one-sentence current-landscape summary in column B, the top source URL in column C, and a one-sentence suggested article angle based on the result in column D. One Linkup call per row.
The pattern: describe the full output shape in one prompt. SheetXAI handles the per-row execution and the multi-column writeback in a single pass.
Try It
Get the 7-day free trial of SheetXAI and open an Excel workbook with your content topics in column A, then ask SheetXAI to enrich each row with a sourced Linkup summary. For related articles, see Bulk Fetch URLs and Extract Fields Into an Excel workbook Using Linkup and the Linkup integration overview.