The Scenario
You are a monetization manager at a mobile app company. Your app earns revenue through the Facebook Audience Network. Every month you report to the VP of Revenue with a daily breakdown of impressions, eCPM, fill rate, and estimated earnings for the past 30 days.
The report is due Wednesday morning. It is Tuesday at 4 PM.
The bad version of Tuesday afternoon:
- Log into Meta Business Manager, navigate to Audience Network — four clicks in
- Set the date range to the last 30 days
- Try to export — the dashboard has limited export options and the date granularity is weekly, not daily
- Download what you can, paste into Excel, reformat manually
- It is 6 PM and the report still does not match the template.
One prompt from the workbook and the data lands exactly where you need it.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook that queries the Meta Ads Audience Network analytics API directly, so you pull daily monetization metrics in the format your report requires.
Open the SheetXAI sidebar and type:
Fetch Meta Ads ad network analytics for our business for the last 30 days and write date, impressions, revenue, eCPM, and fill rate into columns A through E of this workbook. One row per day, sorted by date ascending.
SheetXAI queries the Audience Network analytics API, retrieves 30 days of daily data, and writes it into the workbook with your column headers. The VP of Revenue report is ready before you leave the office.
What You Get
A daily monetization breakdown ready for the report:
- Column A — date (one row per day)
- Column B — impressions
- Column C — estimated revenue
- Column D — eCPM
- Column E — fill rate
Daily granularity reveals the patterns that weekly totals hide. The day-of-week eCPM variation is the conversation the VP wants to have — you need daily data to have it.
What If the Data Is Not Quite Ready
Audience Network reporting has more dimensions than a single daily breakdown.
When you need data broken down by app (you have multiple apps under the business)
The business has three apps in the Audience Network. The VP wants a tab per app.
Pull Audience Network analytics for all apps under our Meta business for the last 30 days. For each app, write app name, date, impressions, revenue, and eCPM into a separate tab named after the app. Sort each tab by date ascending.
When the report needs a summary row alongside the daily breakdown
The VP's report template has a 30-day total row at the top, then daily detail below.
Fetch Audience Network analytics for the last 30 days. In row 1, write the 30-day totals for impressions and revenue, and the average eCPM and fill rate. Starting from row 3, write daily data with date, impressions, revenue, eCPM, and fill rate. Sort daily data by date ascending.
When you want to compare this month to last month side by side
The VP always asks about the month-over-month trend.
Fetch Audience Network analytics for the last 30 days and write date, impressions, revenue, and eCPM into columns A through D. Then fetch the 30 days before that and write impressions, revenue, and eCPM for that period into columns F through H. In column I, calculate eCPM change percentage between the two periods.
When you need the full report: multi-app breakdown, daily data, totals, and trend comparison
The quarterly review asks for everything in one workbook.
Pull Audience Network analytics for all apps under our Meta business for the last 90 days. Create a 'Summary' tab with total impressions, total revenue, average eCPM, and average fill rate per app, sorted by revenue descending. Create a 'Daily' tab with all apps combined: date, app name, impressions, revenue, and eCPM. Sort the Daily tab by date then by app name.
The pattern: instead of navigating the Business Manager dashboard and fighting its export options, you describe the report structure and SheetXAI builds it from the API.
Try It
Get the 7-day free trial of SheetXAI and ask it to pull Audience Network analytics into any Excel workbook you have open. The Meta Ads integration is included in every SheetXAI plan. For related work, see how to compare performance across multiple ad accounts in Excel or the Meta Ads in Excel overview.