Export All Moosend Subscribers Into an Excel workbook

The Scenario

A growth analyst inherited a retargeting project. The brief is to segment 5,000 active subscribers from the main Moosend list by plan tier and signup source — both stored as custom fields — and build a targeting matrix in Excel. The data lives in Moosend. The analyst has no direct API access and the platform's built-in export only gives you the base fields.

The bad version:

• Find the export option in Moosend, check which custom fields get included, realize the export format puts all custom fields in a single JSON column
• Export the CSV, open it in Excel, write a formula to parse the JSON and extract plan_tier and signup_source into separate columns
• Discover that 400 rows have null custom fields and now you have to decide how to handle them before you can segment anything

The segmentation work hasn't started. You're still fighting the export format.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Excel workbook. It connects to Moosend through its built-in integration, pulls subscriber records directly from your list, and writes each field into a separate column — no CSV, no JSON parsing, no formula gymnastics.

Get all subscribed members from Moosend mailing list ID abc123 and write their email, name, custom fields, and subscription date into the 'Active Subscribers' worksheet

What You Get

• Every active subscriber appears as a row in the 'Active Subscribers' worksheet
• Custom fields land in separate columns — no JSON, no formulas needed
• Subscription date is included so you can sort or filter by cohort
• The pull is repeatable — run it again after the next signup wave and the workbook stays current

What If the Data Is Not Quite Ready

You only want subscribers who joined after a specific date

Get all subscribed members from Moosend list ID abc123 who subscribed after 2025-01-01 and write their email, first name, plan_tier, and signup_source custom fields into the 'New Subscribers' worksheet

You want unsubscribed contacts instead

Fetch all unsubscribed contacts from Moosend list ID xyz789 and write their email, unsubscribe date, and custom field values into the 'Churned Contacts' worksheet

You need to join subscriber data with a second worksheet

Get all subscribed members from Moosend list ID abc123, then for each email look up the matching row in the 'Deals' worksheet and write the deal_value from column C alongside the subscriber data in the 'Subscriber Deals' worksheet

Full segmentation pull with flags in one shot

Fetch all subscribers from Moosend list ID abc123, write email, name, plan_tier, and signup_source into columns A through D of the 'Segments' worksheet, then write 'HIGH VALUE' in column E where plan_tier is 'enterprise', 'MID' where it's 'pro', and 'STANDARD' for everything else

Building the segment flags at the same time as the pull means the data lands ready to use — no second pass of formulas after the export.

Try It

Get the 7-day free trial of SheetXAI and open an Excel workbook, then ask SheetXAI to pull your Moosend subscriber list with all custom fields into a clean table. See also the Bulk Update Custom Fields spoke or the full Moosend overview.