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Plausible Analytics · Excel Guide

Build a Cross-Site Traffic Overview From Plausible in an Excel workbook

2026-05-14
5 min read

The Scenario

You manage analytics for 10 client sites — all in the same Plausible account. Every month, each client gets a performance summary: visitors, pageviews, and bounce rate for the past 30 days. Right now you generate this by opening each site in Plausible one by one, noting three numbers, and entering them into a master Excel workbook.

Ten clients. Three numbers each. A workbook that should take 10 minutes to fill.

Last month it took 50 minutes because two clients had renamed their sites since the prior month and the numbers you entered didn't match what you'd labeled in the workbook. You caught it at 11 PM when a client replied asking why their bounce rate looked wrong.

The bad version:

  • Log into Plausible, switch to the first client's site using the dropdown, read visitors, pageviews, bounce rate — then switch to the next client before you've finished writing down the first set of numbers.
  • Do this ten times, frequently second-guessing whether you're looking at the right date range, and at least once switching sites mid-read and losing your place.
  • Enter all the numbers into the master workbook, realize two clients' pageview counts look transposed, go back to Plausible to verify, fix two rows, and then send the report 40 minutes late.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Excel workbook. It can loop through all sites in your Plausible account, query each one's traffic metrics, and write a consolidated one-row-per-site summary directly into your worksheet.

Open the master tracking workbook and run this prompt:

Pull a one-row-per-site summary from Plausible for all my sites showing last month's visitors (A), pageviews (B), visit duration (C), and bounce rate (D) into this Excel sheet

What You Get

  • Column A: unique visitors per site for the past 30 days
  • Column B: total pageviews per site
  • Column C: average visit duration in seconds
  • Column D: bounce rate as a decimal
  • One row per site, all sites in your Plausible account — no manual switching, no missed sites

What If the Data Is Not Quite Ready

You also need the site domain name as a label in column A and shift metrics right

List all sites in my Plausible account and for each one query visitors, pageviews, bounce rate, and visit duration for the past 30 days — write site domain (A), visitors (B), pageviews (C), visit duration (D), bounce rate (E) into this worksheet

You want to compare this month's numbers to last month's

List all Plausible sites, query 30-day visitors and bounce rate — write site domain (A), this month visitors (B), this month bounce rate (C) — then in column D VLOOKUP last month's visitor count from the Last Month worksheet, and in column E calculate the percentage change

You want to flag any site where visitors dropped more than 20%

List all Plausible sites, query 30-day visitors — write site (A) and visitors (B) — VLOOKUP last month visitors from Last Month worksheet into column C — calculate change percentage in column D — flag any site down more than 20% in column E with the label Traffic drop — investigate

Pull all sites, compare to last month, flag drops, and write an agency summary in one shot

List all Plausible sites and query visitors, pageviews, and bounce rate for the last 30 days — write site (A), visitors (B), pageviews (C), bounce rate (D) — VLOOKUP last month visitors from Last Month worksheet into column E — calculate visitor change in column F — flag sites down more than 20% in column G as Alert — then write in cell I1: total sites monitored, number flagged, and which site had the largest visitor decline

Ten clients, one prompt, zero tab-switching — and the report goes out on time.

Try It

Get the 7-day free trial of SheetXAI and open your agency's master Excel tracking workbook — then ask it to pull last month's metrics for every site in your Plausible account at once. For related reads, see the hub overview or the spoke on 90-day traffic timeseries.

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