The Scenario
Your manager asked for a competitive shelf analysis on protein bars at Target. That was this morning. The deck goes to the VP of category management at 3 PM, and right now you have a blank Excel workbook and a tab open to Target.com.
You could build this manually — search "protein bars," scroll through the results, copy the product name, price, rating, and review count into the workbook, row by row, fifty times.
The bad version:
- Open Target.com, search "protein bars," start copying row 1 — product name, price, star rating, review count — into the workbook
- Hit page 2 and realize the sort order changed, so your rows 26-50 are now a different set of products than they were five minutes ago
- Finish the 50 rows, spend 20 minutes normalizing the price format because some cells have dollar signs and some don't
The report is going to leadership. Getting caught with misaligned data or a price column that won't sort is the kind of thing that sticks. You don't have the margin to find out there's a formatting problem at 2:45 PM.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads the workbook and, through its built-in RedCircle API connection, can run a live Target.com search and write the results directly into your columns — no copy-paste, no format cleanup.
Search Target.com for "protein bars" using the RedCircle API and write the top 50 results with product title, price, rating, and review count into columns A through D of this sheet
What You Get
- Column A: product title, exactly as returned by the API
- Column B: current price (numeric, formatted consistently)
- Column C: average star rating (decimal, e.g. 4.3)
- Column D: total review count
Rows 1-50 populated in the order the API returns search results. Any products with missing price data are flagged with a note in the adjacent cell rather than silently skipped.
What If the Data Is Not Quite Ready
The headers in your workbook don't match what you asked for
Your worksheet has "Product Name," "Retail Price," "Stars," "Reviews" in row 1 but you want the data to land under them, not replace them.
Search Target.com for "protein bars" using the RedCircle API and write the top 50 results starting at row 2 — product title in column A, price in column B, rating in column C, review count in column D, keeping row 1 headers intact
You need a specific price range filtered before it hits the workbook
You only want products between $10 and $30 so the analysis stays in the relevant shelf tier.
Search Target.com for "protein bars" using the RedCircle API, filter the results to only include products priced between $10 and $30, and write the matching products with title, price, rating, and review count into columns A through D
You need results for multiple keywords in one workbook
The analysis covers three categories: protein bars, protein powder, and meal replacement shakes — each into its own worksheet.
Search Target.com for "protein bars", "protein powder", and "meal replacement shakes" using the RedCircle API and write the top 20 results for each keyword into separate worksheets named for the keyword — title, price, rating, and review count in columns A through D
You want to clean up results and flag the ones worth including in the deck
You only want products with at least 50 reviews and a rating of 4 or above, sorted by rating descending.
Search Target.com for "protein bars" using the RedCircle API, write all 50 results into columns A through D, then in column E flag any product with fewer than 50 reviews or a rating below 4 as "exclude" and sort the sheet by column C descending
The pattern: ask for the data pull and the editorial logic in the same prompt — SheetXAI handles both in one pass.
Try It
Get the 7-day free trial of SheetXAI and open a blank Excel workbook, then ask it to search any Target keyword through RedCircle and populate your competitive analysis columns. Then check out the spoke on pulling product reviews or the overview on connecting RedCircle API to Excel.