The Scenario
You're three months into a new brand manager role and your VP wants to know what Reddit thinks of the company. Specifically: is anyone complaining publicly, and if so, which threads are gaining traction? You've heard the name surface in conversations before — now you need proof one way or another, and you need it before your weekly sync Thursday morning.
The bad version:
- Go to Reddit's search bar and type the company name, set the sort to "Top," copy the first 20 results into your workbook manually
- Realize the search defaulted to "Relevance" not "Top" and the first page is mostly tangentially related threads from years ago
- Open the Reddit app on your phone to double-check a score you weren't sure about, cross-reference it against what's in the workbook, fix four rows
Thursday is two days away and this is not the thing you should be spending Tuesday afternoon on.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads the workbook, understands what you're looking at, and through its built-in Reddit integration it can search all of Reddit and write the results directly into your columns.
Search Reddit for posts mentioning "BrandName" from the past 30 days, sort by score descending, and write post title, subreddit, score, comment count, and URL into columns A through E — limit to the top 100 results
What You Get
- Columns A through E populated: post title, subreddit name, current score, comment count, permalink
- Results ordered by score so the highest-traction threads appear first
- Removed or deleted posts excluded automatically
What If the Data Is Not Quite Ready
The keyword in your search needs to come from a cell
You're tracking multiple brands and want to run the same prompt with a different keyword each time.
Search Reddit for posts mentioning the keyword in cell A1 from the past 30 days, sort by score descending, and write post title, subreddit, score, comment count, and URL into columns B through F starting at row 2
You want to search multiple brand variants at once
Your brand name has a common abbreviation and a legacy product name that still gets mentioned.
Search Reddit for posts mentioning any of these terms: "BrandName", "BN", or "BrandName Pro" — from the past 60 days — deduplicate by URL and write post title, subreddit, score, comment count, and URL into this workbook sorted by score descending
You want to flag posts by sentiment bucket before writing them
Instead of reading 100 threads to find the negative ones, you want the workbook pre-categorized.
Search Reddit for posts mentioning "BrandName" from the past 30 days — for each result, classify the post title as Positive, Negative, or Neutral — then write post title, subreddit, score, sentiment label, and URL into columns A through E
Full research pull: search, classify, and flag high-risk threads in one shot
Search Reddit for posts mentioning "BrandName" from the past 60 days — classify each by sentiment, flag any post with a score above 100 as "High Traction," and write post title, subreddit, score, comment count, sentiment, traction flag, and URL into columns A through G sorted by score descending
The cleaner move is to ask for the search, the classification, and the triage flag all at once rather than running three separate steps.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook with a brand keyword ready, then ask it to pull the Reddit mentions and classify them by sentiment. Related spoke: Pull Top Posts From a List of Subreddits. Back to the overview: Reddit + Excel.