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RocketReach · Excel Guide

Build a Prospect List From Job Titles and Company Names in a Google Sheet

2026-05-14
5 min read

The Scenario

A BDR on your team put together an Excel workbook with 50 target company names — Fortune 1000 firms they want to penetrate this quarter. The goal is CISOs and VPs of Security. No contacts, no emails, just company names and the titles they want to reach.

Your manager just asked who's building the list. Nobody volunteered. Now it's yours.

The bad version:

  • Open RocketReach people search, type the first company name, filter by "CISO" or "VP Security," read through the results, copy the top three contacts' names, titles, and emails into the workbook one by one, move to the next company.
  • Company 8: RocketReach returns 12 results. You're not sure which three are most relevant. You copy the first three and keep going.
  • Company 22: the search returns no results for the exact company name. You try a variation. You get results for a different company. You skip it.

Building a prospecting list from scratch is legitimate work. But it's the kind of work that collapses into a grind the moment you have to repeat the same lookup pattern 50 times by hand.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Excel workbook. It reads your list of target companies and uses RocketReach people search to populate contacts directly. Open the SheetXAI sidebar:

Here is the prompt for this task:

Search RocketReach for 'VP of Engineering' contacts at each company domain in my sheet column A and populate a new 'Prospects' sheet with name, email, title, and company for each match

What You Get

  • A new worksheet or populated rows with contact name, title, verified email, and company for each RocketReach result.
  • Up to 3 matching contacts per target company.
  • Companies that returned no matches are noted so you know which ones need alternate targeting.

What If the Data Is Not Quite Ready

The company names have inconsistent formatting

For each company name in column A, clean any trailing punctuation or legal suffixes like Inc., LLC, or Corp. before searching RocketReach — then write the top 3 CISO or VP Security contacts' names, titles, and emails into the rows below each company name

You want results written to a separate output worksheet

Search RocketReach for people with 'CISO' or 'VP Security' at each company in column A — write each result as a new row in my 'Prospect Output' sheet with company name in column A, contact name in column B, title in column C, and email in column D

You want to expand the title search to catch variant naming

For each company in column A, search RocketReach for people whose title contains any of these terms: CISO, Chief Information Security, VP Security, VP of Security, Head of Security — write the top 3 results per company to rows below, with name, title, and email

Build the list, deduplicate, and flag existing pipeline contacts in one shot

For each company in column A, search RocketReach for CISO or VP Security contacts and write the top 3 results per company into my 'Prospect Output' worksheet — then check each email against my 'Active Pipeline' sheet and flag any matches as "Already In Pipeline" in column E

One prompt builds the list, writes it to the output worksheet, and cross-references your existing pipeline before you ever open the results.

Try It

Open an Excel workbook with target company names, then Get the 7-day free trial of SheetXAI and ask it to build your prospect list using RocketReach people search. Also see the spoke on resolving company names to verified domains, or the hub overview for all the ways to connect RocketReach to Excel.

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