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Bulk Fetch Google SERP Results for Keywords in a Excel workbook

2026-05-14
5 min read

The Scenario

You inherited the weekly SEO keyword tracking workbook from the person who left three months ago. Column A has 50 target keywords. There are empty columns B through K where the top-5 organic results are supposed to live — titles in the odd columns, URLs in the even ones. The reporting template has been broken since the last analyst ran it manually and never came back.

You need this populated before Thursday's quarterly review, and you're the only one who knows it's broken.

The bad version:

  • Open Search API's interface, run keyword one, copy the five result titles and URLs from the JSON, paste them into the right cells in row 2
  • Repeat 49 times, making sure not to misalign when a result comes back with only 4 organic listings
  • Spend 20 minutes at the end fixing the three rows where you pasted one column too far to the right

The quarterly review is presenting to the VP of Growth. An Excel workbook with half the columns blank because the data pull broke is not the way you want to walk into that room.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Excel workbook. It reads the data already in your workbook, understands what the columns represent, and through its built-in Search API integration it runs the searches and writes structured results back — without you writing a line of code or parsing a single JSON response.

For each keyword in column A, search Google using Search API and write the top 5 organic result titles into columns B, D, F, H, J and their corresponding URLs into columns C, E, G, I, K.

What You Get

  • Columns B through K populated with top-5 titles and URLs for each keyword, one result per column pair
  • Rows where fewer than 5 results came back flagged with "not found" in the remaining cells rather than left blank
  • A complete dataset in under two minutes, ready for the quarterly review slide

What If the Data Is Not Quite Ready

Your domain appears in some results and you need to flag those rows

For each keyword in column A, search Google using Search API, write the top 5 organic titles and URLs into columns B through K, and mark column L with "ranked" if sheetxai.com appears in any of the top-5 results or leave it blank if not.

Some keywords in column A have trailing spaces or mixed casing that might affect result quality

Clean any leading or trailing whitespace from each keyword in column A, then for each cleaned keyword search Google using Search API and write the top 5 organic result titles and URLs into columns B through K.

Your workbook has a second worksheet called "Priority Keywords" and you want to pull data for both sheets at once

For each keyword in column A of the "Priority Keywords" worksheet, search Google using Search API and write the top 5 organic result titles and URLs into columns B through K of that same sheet, then do the same for all keywords in column A of the "All Keywords" worksheet.

You want to pull results, flag competitive gaps, and rank-order keywords by how far your domain is from position 1 — all in one shot

For each keyword in column A, search Google using Search API and write the top 10 organic result titles and URLs into columns B through U, mark column V with the position number where sheetxai.com appears or "not found" if it doesn't, then sort all rows by column V so "not found" rows appear at the top and ranked rows are ordered from highest position number to lowest.

The pattern is to ask for the data pull and the analysis in the same prompt rather than doing them as two separate operations.

Try It

Get the 7-day free trial of SheetXAI and open your keyword tracking workbook, then ask it to pull top-5 Google organic results for every row in column A. When you're done, explore the geo-targeted rank research spoke or return to the Search API overview to see what else this integration handles.

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