The Scenario
A content team lead is building a publisher vetting database for a sponsored content program. Sixty media site domains are in column A of an Excel workbook. Her director asked for a credibility summary for each domain — company background, social presence, web citations — before approving the publisher list for Q3 spend. The approval deadline is end of week.
The bad version:
- Search "site:domain1.com" in Google, click the "About this result" panel, read the company description, note any social links, copy the information into three columns
- Do the same for domain 2, realize the "About this result" panel is not consistently showing the same fields for every domain — some have a Wikipedia citation, some have a social link, some have neither
- Work through 15 domains before the day ends, 45 still unresearched, and the director expecting the full list, not a partial
Approving a publisher list based on 25 percent coverage is a compliance risk, not a shortcut.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads the domain list in column A, calls SerpApi's Google About This Result endpoint for each one, and writes the credibility signal data back — all 60 rows. One prompt.
For each domain in column A, fetch the Google About This Result info via SerpApi and fill in the company description, known social links, and web citations into columns B, C, and D
What You Get
- Column B receives the company description as returned by Google's knowledge panel
- Column C receives any known social profile links (Twitter, LinkedIn, Facebook, etc.)
- Column D receives the primary web citation or reference source
- Domains with no About This Result data get a note in column E rather than blank rows that suggest the lookup was skipped
What If the Data Is Not Quite Ready
Some domains in column A include protocol (https://) which affects the lookup
Strip the protocol and trailing slash from each domain in column A before calling SerpApi's About This Result endpoint, then write the company description, social links, and web citations into columns B, C, and D
You also want founding year where available
For each domain in column A, fetch Google About This Result via SerpApi and write the organization name, founded year, and top cited sources into columns B, C, and D
You want to flag domains with no knowledge panel data at all
For each domain in column A, fetch Google About This Result via SerpApi and write the company description into column B; if no description is returned, write "no panel" in column B and flag the row in column C as requiring manual review
Full publisher vetting with credibility score in one prompt
For each domain in column A, fetch Google About This Result via SerpApi and write the company description, social links, and web citations into columns B, C, and D; then score each domain in column E as high (has description plus social links), medium (has description only), or low (no data returned)
Credibility tiering and data collection in one pass.
Try It
Get the 7-day free trial of SheetXAI and open your publisher vetting workbook before the spend approval deadline, then ask SheetXAI to pull Google About This Result data for every domain. Also see the spoke on enriching brands with Google News headlines, or the hub overview of all SerpApi workflows.