The Scenario
A franchise marketing director sent you the brief three weeks ago. Sixty keywords, ten cities, one geo-strategy deck due Monday morning. You've been pushing it off because you knew what it involved: running searches for every keyword-city combination, recording the top local result for each, and populating the matrix.
Sixty keywords times ten cities is six hundred individual lookups. You're not doing that by hand. But you also don't have anyone to hand this to — it's a solo deliverable for a client presentation.
The bad version:
- Open SerpHouse, set the location to New York, run keyword one, note the top result, switch to the workbook and paste it in the right cell of the matrix
- Change the location to Chicago, run keyword one again, paste into the next column
- Repeat this six hundred times, tracking which column corresponds to which city at every step
The cognitive overhead isn't just the volume. It's maintaining the mental map of where you are in a 60-by-10 grid while switching between a browser and a workbook. One misaligned paste and you spend twenty minutes auditing which city ended up in the wrong column.
The deck is going to leadership on Monday. It needs to be right.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your Excel workbook. It reads the keyword list and the city headers you've already set up, calls SerpHouse with the right location parameter for each combination, and fills the matrix cell by cell.
For each keyword in column A, search Google via SerpHouse with location set to New York and write the top local result title and domain into columns B and C, then repeat for Chicago (columns D and E), Los Angeles (columns F and G), and Houston (columns H and I)
What You Get
- Each keyword row gets populated across the city columns with the top local organic result title and domain for that location
- SerpHouse's location targeting is applied per city, so you're seeing actual localized results — not the same national SERP repeated across columns
- Blank cells where SerpHouse returns no strong local organic result for a given combination, making gaps visible without guesswork
What If the Data Is Not Quite Ready
The city list is in row 1 rather than hardcoded in the prompt
For each keyword in column A, search Google via SerpHouse using each city name listed in row 1 as the location parameter, and write the top local result title and domain into the two columns directly under each city header
Some keywords need mobile targeting instead of desktop
For each keyword in column A marked "mobile" in column B, search Google via SerpHouse using a mobile device profile with location set to Dallas and write the top mobile result title and URL into columns C and D
You want to flag cities where a specific competitor ranks first
For each keyword in column A, search Google via SerpHouse with location set to Miami and write the top result domain into column B, then mark column C as "Competitor" if the domain matches any entry in the "Competitors" worksheet column A
You want to clean the keyword list, run all city searches, and flag thin results in one pass
Deduplicate column A, search Google via SerpHouse for each unique keyword across New York, Chicago, and Los Angeles, fill the top result domain for each city into columns B, C, and D, and mark column E as "Low coverage" for any keyword where two or more cities returned no organic result
The geo-matrix builds itself. The analysis is the part that actually needs you.
Try It
Get the 7-day free trial of SheetXAI and open any Excel workbook where column A holds your target keywords and row 1 holds your target cities — ask it to run localized SerpHouse searches and populate the grid. Also see bulk organic ranking pulls or go back to the SerpHouse overview.