How to Connect SimilarWeb DigitalRank API to Excel (4 Methods Compared)

The Problem With Getting Sheet Data In and Out of SimilarWeb DigitalRank API

You have an Excel workbook full of data — competitor domains, prospect websites, portfolio companies, market targets. You need each one's global traffic rank from SimilarWeb, or you need a ranked list of the top sites in a given category, in a way that doesn't require an afternoon of copying and pasting from a dashboard.

SimilarWeb DigitalRank API is good at surfacing authoritative global website rankings fast. But moving that data into your workbook is more work than it should be. The default flow is: export a CSV from SimilarWeb's UI if it allows it, or look up each domain one at a time and paste the rank manually into the right row.

Below are the four common ways teams handle this. Only the last one scales.

Method 1: Manual Copy-Paste

The default. Open the SimilarWeb website, search each domain, note the rank, paste it into your workbook by hand. For a list of five competitors this takes ten minutes. For a list of forty domains it takes most of a morning — and every time you need a fresh snapshot, the morning disappears again.

The specific grind with SimilarWeb data is that ranks shift. Yesterday's rank 12,000 is today's rank 9,400. If you built your competitive map last quarter, every number in it is stale. Manual lookup is not just a one-time cost — it's a recurring tax on whoever owns the competitive intelligence function. Over time, the person doing the lookups starts leaving cells empty rather than going back in. The map goes out of date without anyone noticing.

Method 2: Power Automate

Power Automate has connector and HTTP action options that can reach the SimilarWeb DigitalRank API. You can wire up a flow triggered on a schedule or a workbook change, call the API per domain, and write the rank back into the right cell.

Before going further: do you know what an HTTP action is? A dynamic content expression? A JSON parse schema? If those phrases feel foreign, this is not your path — skip to Method 3 or 4.

For those still here: the setup involves configuring an HTTP action with the API key in the Authorization header, passing the domain as a query parameter, using a Parse JSON step to extract the rank field, and writing it back to the correct row in the workbook. It works.

The ceiling is structural.

Power Automate runs one domain at a time through its loop logic. Forty domains means forty HTTP calls, forty iterations, and a run history that's hard to audit when domain 22 returns an empty body and the flow silently moves on.

You probably just need the competitive ranking data. You probably have no idea how to configure a Parse JSON schema in Power Automate — and there's no reason you should. So you push this to whoever on your team handles workflow automation, and now you're waiting while they debug a dynamic content expression that's returning null for every other row. That's not analysis. That's just waiting.

Method 3: The Previous Generation — Connector Add-Ons

Until recently, the best option for repeatable workbook ↔ SimilarWeb workflows was a category of add-ons that let you configure domain-lookup templates. You picked your column, you mapped the API field, you saved the config, you ran it.

That was a real step up from manual lookups. The output was consistent, configs were reusable, the team wasn't starting from scratch every quarter.

But you were still responsible for the template design, the field mapping, the API key management, the column structure, the handling of UNRANKED domains. The tool moved the data — the judgment about how to handle it was still entirely on you. And whenever the workbook structure changed — a new domain column, a new sheet, a renamed header — the config broke until someone went back in.

This is the previous generation. It worked, but it asked a lot of the operator.

The Easy Way: Using SheetXAI in Excel

There is a different way entirely. SheetXAI is an AI agent that lives inside your Excel workbook. It reads the workbook, understands what you're looking at, and through its built-in SimilarWeb DigitalRank API integration it can look up ranks, flag missing domains, pull top-site lists, and write everything back — for you. No template, no automation glue, no copying from a browser tab.

Example 1: Bulk-enrich a competitor domain list

For each domain in column A, fetch the SimilarWeb global rank and write it into column B — flag any domain not found as UNRANKED.

SheetXAI reads every domain in column A, calls the DigitalRank API once per domain, and writes the rank directly into column B. Domains with no SimilarWeb entry get flagged as UNRANKED rather than left blank.

Example 2: Pull a country- and category-filtered top-sites list

Fetch the top 30 websites from SimilarWeb filtered to the Finance category and United Kingdom and write each site's domain and global rank into columns A and B.

The pattern: instead of navigating the SimilarWeb UI and exporting manually, you ask for both the filter and the output shape in one prompt. SheetXAI handles the API parameters and the write-back inline.

Try It

Get the 7-day free trial of SheetXAI and open any Excel workbook with a list of competitor or prospect domains, then ask it to enrich each row with its SimilarWeb global rank. The SimilarWeb DigitalRank API integration is included in every SheetXAI plan.