The Scenario
Your backend engineer set up offline conversion tracking: every time a customer completes a purchase through a non-web channel — a phone order, a bulk quote, a rep-assisted deal — it gets logged in an Excel workbook. Five hundred rows, each with a page URL, an event name, and custom metadata. Those events need to show up in Simple Analytics for attribution reporting. The attribution model is useless without them.
The engineer who built the workbook has moved to a different project. You inherited this, and the ask landed in your inbox this morning with a deadline of EOD.
The bad version:
- Write a script or find a tool that reads the workbook row by row and POSTs each event to the Simple Analytics server-side event endpoint
- Authenticate the request correctly (API key in the header, right content type, right payload schema)
- Debug rows that fail — wrong hostname format on row 47, missing user agent on rows 200–215, custom metadata field that doesn't match the accepted schema
- Re-run the failed rows after fixing them, hoping you didn't double-submit the ones that worked the first time
You were handed a workbook and told "get these into Simple Analytics." You were not handed a developer environment or a deadline extension.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads the rows in the workbook and — through its Simple Analytics integration — submits each one as a server-side event, handling the API calls and error surfacing for you.
Read all rows in the "Offline Events" sheet starting at row 2 and submit each one as a Simple Analytics server-side event using the event name in column A, page URL in column B, and hostname in column C. Log any failed rows in column D with the error reason.
What You Get
- Each row submitted as a separate server-side event to Simple Analytics
- Successful submissions leave column D blank for that row
- Failed submissions write the error reason (e.g., "invalid hostname format," "missing required field") into column D
- After the run, you can filter column D to non-blank to see exactly which rows need attention — no guessing about what failed
What If the Data Is Not Quite Ready
Some rows have a malformed hostname and need to be corrected before submission
Before submitting, check column C (hostname) in each row of the "Offline Events" sheet starting at row 2. If the hostname includes "http://" or "https://", strip the protocol so only the bare domain remains. Then submit each row as a Simple Analytics server-side event using event name (A), page URL (B), and cleaned hostname (C). Log errors in column D.
Rows include a custom metadata column that needs to be passed as an event property
For each row in the "Offline Events" sheet starting at row 2, send a server-side event to Simple Analytics using the event name (column A), page URL (column B), hostname (column C), and include the value in column D as a custom event property named "conversion_source". Log any submission errors in column E.
You only want to submit rows where column E is marked "approved"
For each row in the "Offline Events" sheet starting at row 2 where column E says "approved", send a server-side event to Simple Analytics using the event name (A), page URL (B), and hostname (C). Log any errors in column F.
Validate, clean, submit, and generate a summary count all in one prompt
For each row in the "Offline Events" sheet starting at row 2: strip any "https://" or "http://" prefix from column C (hostname). If column A (event name) is blank, write "skipped — missing event name" in column D and do not submit that row. Submit all valid rows as Simple Analytics server-side events using event name (A), page URL (B), and cleaned hostname (C). Log submission errors in column D. After all rows are processed, write a summary in cell F1: total rows processed, total submitted, total skipped, total errors.
One prompt handles validation, cleaning, submission, and the final audit count together.
Try It
Get the 7-day free trial of SheetXAI and open the Excel workbook containing your offline conversion events — ask it to submit each row to Simple Analytics as a server-side event and log any errors back into the workbook. Then see pulling multi-site traffic dashboards or the Simple Analytics overview.