The Scenario
You work in live entertainment market research. A media client just handed you a brief: they want a side-by-side view of music event activity across 10 target cities over the next 30 days. They want to understand where the market is hot before they decide where to place regional sponsorship budget.
You have the 10 cities in column A of your Excel workbook. You need event count and the top event names for each one. The client presentation is Thursday.
You've been in this situation before. Last time you did it manually — Ticketmaster search, city by city — and it took most of a day. The results were inconsistent because you couldn't guarantee the same search parameters for each city. Two of the markets came back with slightly different date ranges because you got interrupted and forgot to re-check.
The bad version:
- Open Ticketmaster, search music events in the first city with a 30-day range, and count the visible results.
- Copy the top three event names into a notes doc, then switch back to the workbook and type them in.
- Repeat for each of the remaining nine cities, hoping the parameters stay consistent across searches.
Inconsistent methodology means the client gets numbers they can't trust. Consistent methodology, done manually across 10 cities, means a full day of work for what should be a 5-minute data pull.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads the city list from column A and runs a Ticketmaster event search for each one, writing the count and top event names into adjacent columns — with consistent parameters across every city.
For each city in column A, search Ticketmaster for music events in the next 30 days and write the event count and the top 3 event names into columns B and C.
What You Get
- Column B: total event count for that city in the specified window.
- Column C: the top 3 upcoming event names, comma-separated, for quick scanning.
- Consistent date window (next 30 days from today) applied uniformly across all 10 cities.
- Results in the same row order as the city list — no realignment needed.
What If the Data Is Not Quite Ready
The client wants counts broken out by genre, not just total music events
For each city in column A, search Ticketmaster for Rock events in the next 30 days and write the count into column B, then search for Pop events and write that count into column C, and Hip-Hop into column D.
You want to rank the cities by event volume for the presentation
For each city in column A, search Ticketmaster for music events in the next 30 days and write the event count into column B. After filling all rows, sort the worksheet by column B descending so the most active markets appear at the top.
The client also wants to know the busiest weekend in each city
For each city in column A, search Ticketmaster for music events in the next 30 days. Write the total event count into column B and the date of the weekend (Saturday) with the most events into column C.
Full market brief: count, top events, busiest weekend, and a tier label
For each city in column A, search Ticketmaster for music events in the next 30 days. Write event count into column B, top 3 event names into column C, and the busiest weekend date into column D. In column E, label each city "Tier 1" if event count is 20 or more, "Tier 2" if 10 to 19, and "Tier 3" if below 10.
That's the slide. Event density by market, ranked, with the weekends that matter called out.
Try It
Get the 7-day free trial of SheetXAI and open your market research workbook with cities in column A, then ask it to pull Ticketmaster event counts for the first three. Once the parameters look right, run it across the full list. See also: pulling regional events into a dedicated worksheet for any city where you want the full event-by-event breakdown.