The Scenario
You own a restaurant and you have been putting off this task for weeks: pulling the most recent Tripadvisor reviews for the eight competitors you track, putting them in a workbook, and actually reading what customers say. Not just the star average — the language people use when they complain or rave.
Your operations manager sent a Tripadvisor location ID list three weeks ago. It is still in your inbox.
The bad version:
- Open each competitor's Tripadvisor page in the browser, read through recent reviews, copy the text, rating, and date by hand into the workbook
- Realize partway through that you cannot easily get reviewer usernames from the public page without clicking into each individual review
- Get to restaurant five, lose track of which row in the workbook you were filling in, recount everything from the top
The insight you need is in those reviews. The time you are losing is in the process of copying them.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Excel workbook. It reads your workbook and, through the Tripadvisor integration, can fetch the latest reviews for a set of location IDs, parse each review's fields, and write them into columns in one pass.
Here is the prompt for this task:
For each location ID in column A of my sheet, get the 5 most recent TripAdvisor reviews and write reviewer username, rating, review date, and the first 200 characters of the review text into separate columns
What You Get
- Column B: Reviewer username
- Column C: Rating (1–5)
- Column D: Review date
- Column E: First 200 characters of the review text
- Each location ID in column A anchors one block of output — five review rows per restaurant
- Locations with fewer than five recent reviews stop at whatever is available
What If the Data Is Not Quite Ready
You want the reviews written as one row per review rather than grouped by restaurant
For each location ID in column A, fetch the latest 5 TripAdvisor reviews and write each as its own row in the Reviews worksheet — columns for location ID, restaurant name, reviewer username, rating, review date, and first 200 characters of the review text
You want to flag reviews mentioning service speed
For each location ID in column A, fetch the latest 5 TripAdvisor reviews, write reviewer username, rating, date, and review text into the Reviews worksheet, and in an additional column mark any review containing "wait" or "slow" with the text "flag"
Some IDs in your list may be outdated — you want to skip location-not-found errors
For each location ID in column A, fetch the latest 5 TripAdvisor reviews, skip any ID that returns a not-found error and note "invalid ID" in column B for that row, and for valid IDs write username, rating, date, and review text into the adjacent columns
You want the full review pull plus a sentiment summary per restaurant
For each location ID in column A, get the 5 most recent TripAdvisor reviews, write reviewer username, rating, date, and review text into the Reviews worksheet, score each review as positive or negative based on the text, and write a one-sentence overall sentiment summary for each restaurant into the Summary worksheet
Combining the pull, the scoring, and the summary in one prompt gives you the competitive intelligence directly — not a raw data file that still requires a second pass.
Try It
Get the 7-day free trial of SheetXAI and open the Excel workbook where you track your competitor location IDs, then ask it to pull the latest reviews and calculate average ratings per location. You can also use the same workbook to check award histories for these properties or to pull full location details for any IDs missing their names.