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ActiveCampaign · Google Sheets Guide

Bulk Create ActiveCampaign Company Accounts From a Google Sheet of Target Orgs

2026-05-14
5 min read

The Scenario

The SDR team starts outreach Monday. Before they can log activity in ActiveCampaign, every target company needs an account record. The list lives in an Excel file the head of sales put together — 150 rows, company name in column A, website URL in column B, assigned SDR in column C.

The file got converted to a Google Sheet this morning. The accounts don't exist in ActiveCampaign yet. The SDR team lead asked if they could be ready by end of day.

Nobody on the team wants to create 150 company accounts by hand.

The bad version:

  • Open ActiveCampaign and navigate to the Accounts section
  • Click "Add Account," type the company name, paste the URL, set the owner, save — one account at a time
  • After 15 accounts, realize the Accounts section doesn't have a bulk import option for the specific fields needed
  • Look for a CSV import — find it, download the template, map the columns from the sheet to the template headers, upload it
  • Hit a validation error on 8 rows because the URL format includes trailing slashes that the importer rejects

Eight rows to fix, re-export, re-import. The afternoon is gone.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Google Sheet. It reads the account list and creates the corresponding company records in ActiveCampaign through the built-in integration — names, URLs, and owners mapped from the columns you specify.

Create an ActiveCampaign account for each row in this sheet — company name in column A, website URL in column B, and link each account to the owner in column C

What You Get

  • One company account created per row in ActiveCampaign
  • Company name from column A, website URL from column B, owner matched to the SDR name in column C
  • A result log written back into the sheet: accounts created, rows skipped (duplicate name, blank URL, owner not found), and the ActiveCampaign account ID for each successfully created record
  • URLs automatically normalized — trailing slashes stripped, missing https:// prefixes added

What If the Data Is Not Quite Ready

Some URLs in column B are missing the protocol prefix

Create ActiveCampaign accounts from this sheet — company name in column A, website in column B; prepend https:// to any URL that doesn't already start with http

The owner names in column C don't exactly match the user names in ActiveCampaign

Create accounts from this sheet — fuzzy-match the owner in column C to the closest ActiveCampaign user name; if no match is found, assign to the default owner and flag that row in column D

Each account should also have an Industry custom field set from column D

Create an ActiveCampaign account for each row — name from column A, URL from column B, owner from column C, and set the Industry custom field to the value in column D

The list has duplicate company names and some rows should be merged before creating

Before creating accounts, deduplicate by company name in column A keeping the row with the most complete data; then create one ActiveCampaign account per unique company with name, URL, and owner from the remaining rows

Deduplicating before pushing avoids creating duplicate account records that are painful to merge later.

Try It

Get the 7-day free trial of SheetXAI and open the target account sheet, then ask it to create all the company records in ActiveCampaign before the SDR team starts outreach. For pulling existing accounts back into a sheet for analysis, see the export-accounts-for-abm spoke, or return to the hub for the full integration overview.

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