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ActiveCampaign · Google Sheets Guide

Bulk Create ActiveCampaign Deals From a Google Sheet of Demo Requests

2026-05-14
5 min read

The Scenario

It's Friday afternoon. Standup is Monday at 9 AM and the sales ops analyst was handed 200 inbound demo request records from the marketing handoff sheet. Each row is a company, a contact email, a deal value estimate, and a source. None of them are in ActiveCampaign yet.

The analyst didn't ask to be the one creating these deals. It landed in their lap because the marketing automation broke and the usual Zapier flow that handles new demo requests has been failing silently for six days.

The bad version:

  • Open ActiveCampaign's deal creation screen and start entering deals manually — company name, contact, pipeline, value, one at a time
  • After deal number 12, decide there must be a better way, go find the CSV import option for deals
  • Discover that ActiveCampaign's deal import requires a specific CSV template, and linking each deal to a contact requires the contact to already exist, so you'd need to run a contact import first
  • Run the contact import, then the deal import, hit a merge error on 23 rows where the email already existed in a different format, fix them, re-run

Two hundred deals. Two separate import passes. An afternoon gone.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Google Sheet. It reads the demo request rows and creates the corresponding ActiveCampaign deals through the built-in integration — contacts first if needed, then deals, all from the same prompt.

Create an ActiveCampaign deal for every row in this sheet — column B is the deal title, column C is the value in USD, assign all to pipeline Inbound, and link each deal to the contact email in column A

What You Get

  • One deal created per row, assigned to the Inbound pipeline
  • Each deal linked to the contact identified by email in column A — contact created if not already in ActiveCampaign
  • Deal titles from column B, values from column C
  • A result log written back into the sheet: deals created, contacts created or matched, and any rows that failed with the reason

What If the Data Is Not Quite Ready

Some rows have blank values in column C and shouldn't get a dollar amount

Create deals for all rows in this sheet — column B is deal title, column C is value; if column C is blank, set value to 0 and add a note to the deal saying value pending

The sheet has rows from multiple pipeline sources and each should go to a different pipeline

Create deals from this sheet — use column B as deal title, column C as value; if column D is "inbound" put the deal in pipeline Inbound, if column D is "referral" put it in pipeline Referral, otherwise put it in pipeline Other

Some contacts already exist in ActiveCampaign and should be matched, not duplicated

Create ActiveCampaign deals for every row in this sheet — look up the contact by email in column A first; if they exist, link the deal to the existing contact record; if not, create the contact and then create the deal

The deals need notes attached at creation time explaining the source

Create a deal in ActiveCampaign for each row in this sheet, link to the contact in column A, set title from column B, value from column C, and attach a note to each deal with the text "Source:" followed by the value in column E

Attaching the context note at creation time means you don't need a second pass to add notes later.

Try It

Get the 7-day free trial of SheetXAI and open the demo request sheet, then ask it to create all the deals in ActiveCampaign before Monday standup. For pulling existing deals back the other direction, see the export-pipeline-deals spoke, or return to the hub for the full comparison.

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