The Scenario
You are a product manager three weeks into a new role. The team has been tracking customer feature requests in a Google Sheet for eight months — 50 rows, each with a request title, a priority level, and the company domain of the customer who asked for it. Your predecessor set up a custom Attio object called "Feature Request" before leaving. Nobody ever moved the data into it.
Your first sprint planning session is Friday. The engineering lead asked you to come with the requests organized in Attio so they can be triaged from the CRM, attached to the right company records, and tracked through development. You have 50 rows in a sheet. You have a custom object in Attio. You have three days.
The bad version:
- Open Attio. Click into the Feature Request object. Click "New Record." Fill in title, priority, look up the company by domain, link it. Save. Next row. Repeat 49 more times.
- Ask your ops contact to write a script — hear that they're deep in a different project and can't get to it this week.
- Come to Friday's planning session with the requests still in the sheet and apologize.
The data is ready. The object is there. The blocker is the 50 manual create operations that stand between the sheet and a working CRM setup.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. Through its built-in Attio integration it reads each row, creates a record in your custom Feature Request object, resolves the company by domain, links the record, and writes the new record ID back to the sheet.
For each row in this sheet, create a record in the Attio custom object 'feature_request' using column A as the title, column B as the priority, and look up the company by domain in column C to link it; write the new record ID in column D.
What You Get
- Column D fills with the Attio record ID for each new Feature Request record.
- Each record is linked to its associated company via the domain lookup.
- Rows where no company was found for the domain show 'company not found' in column D — you can investigate those before Friday.
- Priority and title land in the correct custom object fields without reformatting.
What If the Data Is Not Quite Ready
Priority values in the sheet use freeform text
"High priority", "urgent", "P1" — all meaning the same thing but in different formats.
Normalize each priority value in column B to one of: Critical, High, Medium, Low based on its meaning, then create a record in the Attio 'feature_request' object for each row with title from column A and normalized priority; link to the company by domain in column C; write the record ID in column D.
Some company domains are missing
10 rows have no value in column C.
For each row, create a record in the Attio 'feature_request' object with title from column A and priority from column B; if column C has a domain, look up the company and link the record; if column C is empty, create without a company link and note 'no company linked' alongside the record ID in column D.
You want to set a second custom attribute, like a quarter target
For each row, create an Attio 'feature_request' record with title from column A, priority from column B, and target_quarter from column E; look up and link the company by domain in column C; write the record ID in column D.
Normalize priorities, validate domains, link companies, and create records in one pass
Normalize column B to Critical/High/Medium/Low. Validate that column C contains a recognizable domain format. For valid rows, create an Attio 'feature_request' record with title, normalized priority, and target_quarter; link the company by domain; write the record ID in column D. Flag rows with missing or malformed domains with 'domain issue' in column D.
Try It
Get the 7-day free trial of SheetXAI and open any Google Sheet with structured data you need to populate into a custom Attio object, then ask it to run the import. The Attio integration is included in every SheetXAI plan. See also the spoke on bulk-importing company records, or the hub for a full overview of Attio integration methods.