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Attio · Google Sheets Guide

Bulk Update Company Attributes in Attio From a Google Sheet

2026-05-15
5 min read

The Scenario

The reclassification project wrapped up last week. You are a data analyst who spent two weeks reviewing account tier assignments and now has a Google Sheet mapping 200 company domains to their correct account_tier value — Enterprise, Mid-Market, or SMB. Attio has these companies. Their account_tier fields are wrong. They need to be patched.

You look at the API. You look at the 200 rows. You know how to write a script. You also know it would take you three hours you don't have before the quarterly business review where the tiers are supposed to reflect the new segmentation.

The bad version:

  • Write a script that iterates the sheet, calls the Attio search API to find each company by domain, extracts the record ID, calls the update API to patch account_tier, and writes the result back. Handle errors. Test it. Debug the ones where the domain format doesn't match.
  • Or do it by hand — open each company in Attio, edit the account_tier field, save, move to the next one.
  • Or ask the CRM admin who is already stretched and will need three days to prioritize it.

The data is clean. The mapping is done. The blocker is the mechanical work of pushing 200 patches through an API.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. Through its built-in Attio integration it reads your lookup table, finds each company by domain, patches the account_tier field, and writes the result back — no scripting required.

For each row in this sheet, find the Attio company whose domain matches column A and update its account_tier attribute to the value in column B; write 'updated' or 'not found' into column C.

What You Get

  • Column C fills with 'updated' for each company that was found and patched.
  • Rows where no matching company was found show 'not found' — you can investigate those domains without digging through a log.
  • The patch is applied in one pass, not one at a time through the UI.

What If the Data Is Not Quite Ready

Some domains in the sheet have inconsistent formatting

"acme.com", "www.acme.com", "https://acme.com" — all pointing to the same record.

Normalize each domain in column A to bare domain format, then find the matching Attio company and update its account_tier to the value in column B; write the result into column C.

You want to validate that the new tier value is one of three allowed options before patching

For each row, check that the value in column B is one of: Enterprise, Mid-Market, SMB. If not, write 'invalid tier' in column C and skip. For valid rows, find the Attio company by domain in column A and update account_tier; write 'updated' or 'not found' in column C.

The lookup table has a second attribute to update alongside tier

You also need to update a custom attribute called segment_code.

For each row, find the Attio company by domain in column A; update account_tier to the value in column B and segment_code to the value in column D; write 'updated' or 'not found' into column C.

Validate tier, normalize domains, apply both patches, and log results in one prompt

Normalize each domain in column A. Check that column B is one of Enterprise, Mid-Market, SMB and that column D is a non-empty string. Flag invalid rows in column C. For valid rows, find the Attio company and patch both account_tier and segment_code; write 'updated' or 'not found' in column C.

One pass does the validation, the normalization, and the writes.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet that contains a field update you need to push into Attio, then ask it to run the patch. The Attio integration is included in every SheetXAI plan. See also the spoke on bulk-updating person records, or the hub for a full overview of Attio integration methods.

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