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Attio · Google Sheets Guide

Bulk Update Person Records in Attio From a Google Sheet

2026-05-15
5 min read

The Scenario

The LinkedIn scrape is done. You are an HR systems integrator and someone handed off a Google Sheet of 150 people with their current job titles pulled from public profiles. Every row has an email address and a job title. The task is to push the updated titles into Attio person records matched by email before the sales team uses those records for outbound.

The person who handed off the project is no longer on the team. Their notes say "just update Attio." They did not document which columns map to which Attio fields, whether these people are all already in the CRM, or what to do if they're not.

The bad version:

  • Export the Attio persons list, VLOOKUP the sheet against it by email, identify the matches, manually open each matched person in Attio and update the job_title field.
  • Try the Attio CSV importer — figure out that it will create duplicate records for anyone not already in the system rather than updating existing ones.
  • Write a script over your lunch break and spend the afternoon debugging why 30 records are returning 403s.

The data is right there. The mapping is obvious. The friction is entirely in the mechanics of pushing 150 updates through a system you're not the primary owner of.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. Through its built-in Attio integration it matches each email to a person record, patches the job_title field, and logs whether it found the record or not — without touching the importer.

For each row in this sheet, find the Attio person whose email matches column A and update their job_title to the value in column B; write 'updated' or 'not found' into column C.

What You Get

  • Column C fills with 'updated' for each person found and patched.
  • Rows where the email had no match in Attio show 'not found' — you can decide whether to create those records or flag them.
  • The patch hits Attio's update endpoint, not the importer — no duplicate records.

What If the Data Is Not Quite Ready

Some emails in the sheet are malformed or have trailing spaces

Trim and lowercase each email in column A before searching. For valid emails, find the Attio person and update job_title to the value in column B; write the result in column C. For rows where the email is malformed, write 'bad email format' in column C.

You also want to update the phone field if column D is non-empty

For each row, find the Attio person by email in column A; update job_title to column B; if column D is not empty, also update phone to column D; write 'updated' or 'not found' in column C.

You want to create a new person record if the email is not found

For each email in column A, find the matching Attio person; if found, update job_title to column B and write 'updated' in column C; if not found, create a new Attio person record with email from column A, job_title from column B, and write 'created' in column C.

Validate emails, normalize titles, update job_title and phone, and log in one pass

Validate each email in column A (must contain @ and a valid domain). Normalize job titles in column B to title case. For valid rows, find the Attio person by email; update job_title and, if column D is non-empty, phone; write the result in column C. Flag invalid emails with 'bad email' in column C.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet with a list of contacts you need to update in Attio, then ask it to run the patch. The Attio integration is included in every SheetXAI plan. See also the spoke on bulk-importing person records, or the hub for a full overview of Attio integration methods.

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