The Scenario
You are a platform engineer at a SaaS startup. Product just approved 6 transactional email types — welcome, trial expiry, invoice, password reset, account suspension, and reactivation. Each needs a BigMailer transactional campaign shell before the engineering team can wire up the API calls.
Creating each campaign manually means navigating to BigMailer, picking the brand, creating a transactional campaign, filling in the name and subject line, saving, and copying the campaign ID into your config file. Six times.
The slow version:
- Navigate to BigMailer, select the brand
- Create a transactional campaign, fill in name and subject
- Save, copy the campaign ID
- Paste it into the engineering config
- Repeat five more times
- Realize you created two of them in the wrong brand
- Engineering is blocked waiting for the campaign IDs while you redo the setup.
The fast version is one prompt and you paste the IDs into the config.
The Easy Way: One Prompt in SheetXAI
SheetXAI reads the transactional campaign definitions from the sheet and creates each one in BigMailer, then writes the campaign IDs back.
Open the SheetXAI sidebar and type:
Create a BigMailer transactional campaign for each row in my sheet using brand ID from cell A1, campaign name from column B, and subject line from column C. Write the campaign IDs into column D and report any rows that failed.
SheetXAI reads each row, calls the BigMailer transactional campaign creation endpoint, and writes the assigned campaign ID into column D. Failed rows get flagged with the reason.
What You Get
6 BigMailer transactional campaigns created with IDs in the sheet:
- Column D — campaign ID for each row
- Error flags — any rows where BigMailer returned an error
- Engineering reference — the sheet now has the full mapping from campaign name to ID
Column D is the config file. The engineering team copies the IDs out of column D and into the application config. No one needs to log into BigMailer to look up a campaign ID again.
What If the Data Is Not Quite Ready
Transactional email setup sheets often have gaps or edge cases before they are ready to push. SheetXAI handles these in the same prompt.
When subject lines contain dynamic variables
The subject lines use placeholders like {{first_name}} or {{plan_name}} that BigMailer needs to treat as merge fields, not literal text.
Create each transactional campaign from the sheet using brand ID from cell A1, campaign name from column B, and subject line from column C. For subject lines containing
{{and}}, confirm that BigMailer will preserve them as merge variables. Write the campaign ID into column D. Flag any subject lines where the merge variable syntax was rejected.
When some campaigns should share a template
Three of the six campaigns should use the same BigMailer email template. The template ID is in column E for the rows that need it.
Create each transactional campaign from the sheet using brand ID from cell A1, name from column B, subject from column C. Where column E has a template ID, associate that template with the campaign. Write the resulting campaign ID into column D.
When the engineering team needs the IDs in a separate config tab, not inline
The engineering team wants a clean config tab they can reference without seeing the setup details.
Create all 6 transactional campaigns from columns B and C using brand ID from cell A1. Write campaign IDs into column D. After creation, add a new tab called 'Engineering Config' with two columns: campaign name and campaign ID. Sort it alphabetically by campaign name.
When you need to create the same campaign set across multiple brands
The platform serves multiple tenants and each tenant gets their own BigMailer brand with the same 6 transactional campaigns.
For each brand ID in the Brands tab (column A), create all 6 transactional campaigns defined in the Setup tab (columns B and C). Write the results into a new sheet called 'Campaign Map' with brand ID in column A, campaign name in column B, and campaign ID in column C. Flag any creation failures.
The pattern: define once in the sheet, create everything in one pass, and hand the IDs to engineering without a single UI login.
Try It
Get the 7-day free trial of SheetXAI and open a sheet with your transactional email definitions, then ask it to create all the BigMailer campaigns at once. The BigMailer integration is included in every SheetXAI plan. See also how to bulk-create email templates or the BigMailer in Google Sheets overview.