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Brevo · Google Sheets Guide

Export All Brevo Contacts Into a Google Sheet for a Data Audit

2026-05-13
4 min read
See the Excel version →

The Scenario

You are a CRM analyst. The quarterly data audit is tomorrow. You need a clean export of all 15,000 Brevo contacts — including subscription status, which lists they belong to, and every custom attribute the marketing team has added over the past year.

Your manager wants it in a Google Sheet by EOD so the data quality team can start flagging anomalies in the morning.

The bad version of today:

  • You go into Brevo, navigate to Contacts, filter, export as CSV
  • Brevo's CSV export includes some custom attributes but not all of them
  • You open the file, realize the list IDs are comma-separated in one cell and useless for analysis
  • You go back into Brevo to find which list ID maps to which list name
  • You spend an hour doing VLOOKUP work to decode the IDs
  • You share the sheet at 5 PM and it is already missing three custom attributes the team needs
  • The data quality team comes back at 9 AM with a list of questions you cannot answer.

The fast version is one prompt and the sheet is ready before lunch.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your spreadsheet that reads from Brevo directly, so you get exactly the columns you need without reformatting a CSV export.

Open the SheetXAI sidebar and type:

Pull all Brevo contacts into this sheet. Include email, first name, last name, subscription status, the names of the lists they belong to, and all custom attributes. Write the data starting from row 2, with column headers in row 1. When done, write the total contact count into cell A1.

SheetXAI calls Brevo's contacts API, pages through all 15,000 records, decodes the list IDs to list names, and writes every column into the sheet. Total contact count lands in A1.

What You Get

A Google Sheet with one row per contact and columns including:

  • Email, first name, last name — the basics
  • Subscription status — active, unsubscribed, bounced, or blocked
  • List names — human-readable, not raw IDs
  • All custom attributes — every field marketing has ever added, in separate columns

The list ID decoding happens automatically. You do not need to cross-reference a list registry or write a VLOOKUP. SheetXAI resolves the IDs to names as it pulls.

Want a filtered subset? Tell SheetXAI to pull only contacts created after January 1, 2025, or only contacts who are currently subscribed and on at least two lists. It applies the filters before writing.

What If the Data Is Not Quite Ready

Real Brevo databases accumulate problems over time. SheetXAI can flag them as it exports.

When custom attribute names are inconsistent

The marketing team added "Company" and "company_name" at different times and now both exist.

Pull all Brevo contacts into this sheet with all custom attributes. After pulling, check for any custom attribute columns that appear to be duplicates of each other based on name similarity. Write a note in a "Duplicate Attributes" column for any contact where both versions have a non-empty value.

When you need to see contacts that belong to multiple lists

The data quality team wants to know which contacts are on more than three lists.

Pull all Brevo contacts into this sheet with their list memberships. After pulling, add a column called "List Count" showing how many lists each contact belongs to. Sort the sheet by List Count descending so the most-listed contacts appear at the top.

When you only need a specific segment for the audit

The compliance team only cares about contacts who have unsubscribed or bounced in 2025.

Pull all Brevo contacts who are either unsubscribed or bounced and whose status changed after January 1, 2025. Include email, subscription status, and all custom attributes. Write results into this sheet starting from row 2.

When the export is raw and the team needs it analysis-ready in one shot

The data quality team wants the export, a count of contacts per status, and a flag for any contact with no list membership, all in the same sheet.

Pull all 15,000 Brevo contacts into this sheet with email, first name, last name, subscription status, and list names. In a separate tab called "Summary," write a count of contacts per subscription status. Back in the main tab, add a column called "No Lists" and mark it TRUE for any contact with zero list memberships.

The pattern: ask for the export and the analysis in the same prompt. You do not have to do two steps when one does both.

Try It

Get the 7-day free trial of SheetXAI and open a blank sheet, then ask it to pull your Brevo contact database. The Brevo integration is included in every SheetXAI plan. For related workflows, see how to bulk import contacts into Brevo from a sheet or the Brevo in Google Sheets overview.

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