The Scenario
Your agency just acquired a portfolio of 150 expired domains for a client's link-building program. Someone emailed you a Google Sheet with all of them in column A. The question your client needs answered before any outreach goes out: which of these domains are still live redirects, and where do they point? If a domain is forwarding to a competitor's site or a parked page, it's worthless for the program.
Nobody told you this assessment was your job. You found out when the client's SEO director CC'd you on the email thread asking for the redirect audit by end of week.
The bad version:
- For each of the 150 domains, manually enter it into BuiltWith's search, navigate to the redirect section, read the current redirect target and the first-seen date, and type them into columns B and C
- Around row 30, realize BuiltWith's redirect data sometimes shows multiple active redirects for the same domain — you have to decide which one to record, adding a judgment call to what should be a data-entry task
- Finish 60 rows by Thursday and accept that you're going to have to stay late to complete the rest, which means the client gets a partial audit until Friday at the earliest
The SEO director wanted this to assess link equity, not to wait four days for a manual spreadsheet.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the domain list and pulls BuiltWith redirect history for each row without requiring you to touch the API or the BuiltWith interface.
Open the sheet with your 150 domains in column A and ask:
For every domain in column A, look up its redirect history on BuiltWith and write the current redirect target and first-seen date to columns B and C. If there is no active redirect, write "No Redirect" in column B.
SheetXAI runs the lookup across all 150 rows and writes the results back in a consistent format.
What You Get
- Column B: Current redirect target (the URL the domain forwards to, or "No Redirect")
- Column C: First-seen date for the redirect (ISO date format, or blank where not applicable)
- Any domain BuiltWith can't resolve gets "Not Found" in column B so the gaps are visible
- Consistent output across all 150 rows — no judgment calls about which redirect to record
What If the Data Is Not Quite Ready
I want to flag domains that redirect to a different root domain — those are the dangerous ones
For each domain in column A, get the BuiltWith redirect target and write it to column B. In column C, write "Different Root" if the redirect target's root domain differs from the source domain, and "Same Root" if it redirects within the same root. Write "No Redirect" where there is none.
Some of the domains have expired and BuiltWith can't find them — I want to note those separately
For each domain in column A, look up its BuiltWith redirect history. Write the redirect target to column B and first-seen date to column C. In column D, add a Status column: "Active Redirect", "No Redirect", or "Domain Not Found" depending on what BuiltWith returns.
I want to cross-reference with a list of known competitor domains
For each domain in column A, get the BuiltWith redirect target and write it to column B. In column C, flag "Competitor Redirect" if the redirect target contains any of these domains: [list your competitor domains], otherwise write "Safe".
Full redirect audit with scoring in one shot
For each domain in column A, fetch the BuiltWith redirect target and first-seen date, writing to columns B and C. In column D, categorize each domain: "Risky" if it redirects to a different root domain, "Expired" if BuiltWith shows no record, "Clean" if it has no redirect, and "Same Root Redirect" otherwise. Sort the results with "Risky" rows first.
One prompt produces the complete redirect audit — categorized and sorted — without a single manual lookup.
Try It
Get the 7-day free trial of SheetXAI and open the Google Sheet with your acquired domains, then ask it to audit every row against BuiltWith's redirect database. See also: enrich domains with tech stacks and the BuiltWith overview.