The Scenario
The regional marketing leads for your SaaS company's EMEA and LATAM teams both pinged you on the same Tuesday morning. They want to know what the press has been saying about your product launch in their markets — Spanish-speaking outlets, French tech press, German business coverage — and they want it formatted well enough to forward to their managers by Thursday.
You've been the de facto "person who knows the spreadsheets" for six months. This is not the first time a request like this has landed in your DMs.
The bad version:
- Go to Currents API, find the language filter parameter in the docs, build a URL for Spanish-language results, paste it in the browser, get JSON back — copy the five or six fields you need
- Open a Google Sheet, paste in the results, add a "Language" column, type "es" for Spanish — then start over for French, then again for German
- Realize halfway through French that your date formatting is inconsistent with the Spanish block, go back and fix it, then do German, then start worrying about whether "de" was actually returning German-language articles or just German-domain articles
Three languages, one sheet, forty minutes of plumbing — and when the PR director asks you to add Italian next quarter, you get to do all of this again.
The budget for this work is "it'll only take a minute" — which is the organizational shorthand for "nobody's thought about what this actually involves."
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads your sheet, understands what you need, and uses its built-in Currents API integration to run language-filtered queries and write results back — sorted, labeled, and ready to share.
Open the SheetXAI sidebar and ask:
Search Currents API for news articles about "AI spreadsheet automation" in English, Spanish, and French published this week and write results into the "Press Coverage" tab with columns: Language, Headline, Source, Publish Date, and URL — sort by publish date descending within each language group
What You Get
- A "Press Coverage" tab with results grouped by language
- Column A: language label (English, Spanish, French — full word, not code)
- Column B: article headline
- Column C: source or publication name
- Column D: publish date in a consistent YYYY-MM-DD format
- Column E: full article URL
- Sorted newest-first within each language block
- If one language returns no results for the week, that language group is noted as empty rather than left out entirely
What If the Data Is Not Quite Ready
The search term in your sheet needs to be pulled from a cell, not hardcoded
Your team tracks five product names in column A, and you want Currents API results for each of them — not just one search term.
For each product name in column A rows 2–6, search Currents API for articles in Spanish and French published this week and write Language, Headline, Source, Date, and URL into columns B–F, grouping results under each product name header
You want to filter out results that aren't actually in the right language
Sometimes Currents API returns an English-language article that mentions a Spanish brand name, and it shows up in your Spanish results.
After fetching Spanish-language Currents API results for each product in column A, filter out any rows where the headline contains more than 40% English words and mark those in a "Review" column so I can check them manually
You need to pull data for a keyword list that lives in a separate tab
Your keyword list is in the "Tracking Terms" tab, column B, rows 2 through 20.
For each search term in the Tracking Terms tab column B rows 2–20, fetch the 5 most recent Currents API articles in German and write Language, Headline, Source, Publish Date, and URL into the "German Coverage" tab — include the search term that triggered each result in column A
Full kill-chain: clean the keyword list, fetch multilingual coverage, and summarize by language
The Tracking Terms tab has a mix of branded terms, generic category words, and a few duplicates from when the list was last updated.
In the Tracking Terms tab, deduplicate column B and remove any generic terms shorter than 5 characters, then for each remaining term fetch the 5 most recent Currents API articles in English, Spanish, and French, write results into the "Multilingual Coverage" tab with columns: Term, Language, Headline, Source, Date, URL — and add a summary row at the bottom of each language group with a count of articles found
Cleanup and fetch in one pass — you get a ready-to-share tab without bouncing between steps.
Try It
Get the 7-day free trial of SheetXAI and open any Google Sheet where you're tracking a product launch or brand topic, then ask it to pull multilingual coverage from Currents API across the languages your teams care about. For related workflows, see how to bulk fetch competitor news or browse the full Currents API guide.