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Dripcel · Google Sheets Guide

Trigger a Bulk Email Send in Dripcel From a Google Sheet

2026-05-14
5 min read

The Scenario

You are on the growth team at a SaaS company. Trial users who haven't upgraded get a nudge email on day four — a 'your trial expires in 3 days' message sent through a Dripcel template. The list of eligible users lands in a Google Sheet every morning: their email addresses in column A, first names in column B. Someone on the team is supposed to export that sheet, upload it to Dripcel, pick template ID 88, map the personalization fields, and trigger the send.

That someone has been out sick since Monday.

The bad version:

  • Log into Dripcel, navigate to the bulk email section, and try to remember which import format it expects — because the last person who did this left a sticky note that no longer applies to the updated UI.
  • Download the Google Sheet as a CSV, upload it, discover that Dripcel's import renamed the 'FirstName' column to 'first_name', and manually fix the personalization field mapping.
  • Trigger the send, then realize 40 rows had blank first names and went out with a broken personalization tag instead of a fallback.

These are trial users. The email either converts them or it doesn't. A broken personalization tag on a 'Hi {{FirstName}},' opener is not the note you want to strike.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. It reads your data and talks to Dripcel through its built-in integration — so you can trigger a personalized bulk email send without leaving the sheet.

Read the 'Trial Users' sheet (columns: Email, FirstName) and send a Dripcel bulk email to all rows using template ID 88, personalizing the FirstName field for each recipient.

What You Get

  • Every row from the 'Trial Users' sheet sent a Dripcel bulk email using template ID 88.
  • The FirstName field personalized per recipient — SheetXAI maps the column to Dripcel's personalization parameter before triggering the send.
  • A confirmation written back to the sheet with a count of how many emails were dispatched successfully.
  • Any rows where the send failed — invalid email format, missing address — flagged in column C so you can handle them separately.

What If the Data Is Not Quite Ready

Some rows have blank FirstName values — you want a fallback so the template doesn't break

Read the 'Trial Users' sheet (Email in column A, FirstName in column B). For any row where FirstName is blank, substitute 'there' as the personalization value. Send a Dripcel bulk email to all rows using template ID 88 with the FirstName field populated. Write a send count to cell D1.

The email list has duplicates — some trial users appear twice because they signed up via two paths

Read the 'Trial Users' sheet. Deduplicate the list by email address, keeping the first occurrence of each. Then send a Dripcel bulk email to all unique addresses using template ID 88, personalizing the FirstName field. Write the count of deduplicated sends to cell D1.

Trial users who upgraded yesterday are still in the sheet — you only want to send to those whose status is 'Trial'

Read the 'Trial Users' sheet (Email in column A, FirstName in column B, Status in column C). Filter to only rows where Status equals 'Trial'. Send a Dripcel bulk email to those rows using template ID 88, personalizing FirstName. Write a count of sends to cell D1 and list any failed rows in column E.

You want to clean the list, filter, personalize with a fallback, and trigger the send in one shot

Read the 'Trial Users' sheet. Remove duplicate emails. Filter to rows where Status (column C) equals 'Trial'. For any row with a blank FirstName, use 'there' as the fallback. Send a Dripcel bulk email to all remaining rows using template ID 88 with FirstName personalization. Write a final summary — total rows, duplicates removed, ineligible filtered, emails sent, send failures — into cells A1 through E1.

The same prompt that cleans the data is the one that triggers the send.

Try It

Get the 7-day free trial of SheetXAI and open the Google Sheet holding your trial user list, then ask it to filter, personalize, and trigger the Dripcel bulk email without touching the UI. You can also see how SheetXAI handles compliance screening or the full Dripcel integration overview.

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