How to Connect Enigma to Google Sheets (4 Methods Compared)

The Problem With Getting Sheet Data In and Out of Enigma

You have a Google Sheet full of business names, addresses, and EINs — loan applicants, merchant signups, prospecting targets, acquisition candidates. You need Enigma's verified identity data, KYB results, or watchlist flags written back into that sheet, or you need to pull a fresh batch of businesses out of Enigma's database and into a sheet for analysis. Either direction requires more than a few clicks.

Enigma is built for underwriting, compliance, and sales intelligence at scale. But getting its data to and from a spreadsheet is still mostly a manual handoff. The default is to export a CSV from whatever system holds your applicants, upload it to a vendor portal, wait for enrichment, download the output, and paste it back into the sheet — column by column, hoping the field names didn't shift between passes.

Below are the four ways teams handle this. Only the last one scales.

Method 1: Manual Copy-Paste

The default flow looks like this: you pull the business name and address from the sheet, paste them into Enigma's search interface, read off the legal entity name and EIN, and type them into the corresponding columns. Then you do it again for the next row.

For a handful of applicants, this is fine. You get what you need, you move on.

At thirty rows, you are starting to make mistakes. At eighty, you have spent most of your morning on a task that a machine could do in twenty seconds. And because you're doing it by hand, every column rename in the sheet means redoing the mental mapping from scratch, checking whether column C is still "EIN" or whether someone moved it to column F last Tuesday.

Method 2: Zapier or Make

Enigma has an API. Zapier and Make can reach it. You can set up a trigger — a new row in the sheet, or a scheduled poll — that calls Enigma's match or KYB endpoint and writes results back.

Before you go further: do you know what a REST trigger is? Field mapping? Authentication tokens? API rate limits? If those words feel abstract right now, this path isn't the right one for you. Skip to Method 3 or 4 — you'll get to the same place faster.

If you stayed: the integration does work. You authenticate the Enigma connection, pick your trigger event, map the business name and address fields to the API parameters, define where the response fields land in the sheet. When it fires, it fires.

The problem is what it can't do.

A trigger-per-row automation handles one record at a time. Eighty merchant applications means eighty API calls, eighty task executions, and a run history that becomes unreadable when row 43 returns a "no match" and the rest of the batch silently skips without explanation.

You probably just need the KYB results in your sheet. You probably have no idea how to debug a broken Zap that failed halfway through a 120-row compliance queue. So you send the Slack message to whoever on your team builds these things, and now you're waiting for them to surface between their other projects.

And the moment you need to filter by status, join against a second tab, or only run KYB on rows that don't already have results — you've stepped outside what a row-level trigger can handle.

Method 3: The Previous Generation — Connector Add-Ons

Until recently, the best option for repeatable sheet ↔ Enigma workflows was a class of add-ons that let you configure column mappings, save templates, and run batch exports on demand. You picked your range, tagged your fields, saved the config, ran it.

That was a real step up from copy-paste. The output was consistent, the template was reusable, and the team didn't have to re-map formatting every run.

But the template design, the field mapping, the conditional logic about which rows to include, the renaming of Enigma response fields to match your column headers — all of that was still on you. The tool moved the data. The thinking stayed with the operator. And the moment your sheet structure changed, the saved config broke until someone went back in and rebuilt it.

This is the previous generation. It worked, but it demanded a lot.

The Easy Way: Using SheetXAI in Google Sheets

There is a different way entirely. SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands what you're looking at, and through its built-in Enigma integration it can push to or pull from Enigma for you. No template configuration, no automation glue, no manual field mapping. You just ask.

Example 1: Bulk enrich applicants with Enigma identity data

For each row in my 'Applicants' sheet, match the business name in column A and address in column B against Enigma and write the matched legal entity name, EIN, and state of incorporation into columns C, D, and E.

SheetXAI runs the match against Enigma for every row, writes the verified entity name, EIN, and incorporation state back to the corresponding columns, and flags any rows where no match was found.

Example 2: Batch KYB screening with a filter

Run Enigma KYB v2 on every row in my 'Merchant Applications' sheet where column C says 'pending', write the verification status, TIN match result, and watchlist flag into columns D, E, and F, then set column C to 'screened'.

The pattern: instead of scrubbing the filter first and then running the batch, you describe the condition and the action in one prompt. SheetXAI handles the conditional logic inline.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet with a list of businesses, then ask it to enrich them against Enigma. The Enigma integration is included in every SheetXAI plan.