The Scenario
You are a product marketer. Your team just completed a competitive analysis sprint and the output is a Google Sheet: 15 competitors, each with company name, website, estimated revenue, and a column of bullet-point strengths and weaknesses that your team wrote.
Your VP wants all 15 in Fireberry's competitor tracker before the product strategy meeting on Thursday. The competitor tracker is where the sales team looks up SWOT data when they are in a deal with a competitor in the room. Right now it is empty.
The slow version of Tuesday:
- You log into Fireberry and navigate to the competitor tracker
- You create the first competitor record manually: copy the company name, type the website, paste the revenue estimate, copy-paste the strengths from the sheet, copy-paste the weaknesses
- You realize the strengths column in the sheet has bullets that Fireberry's rich text field does not render cleanly
- You manually strip the bullets for each entry
- After four records you check the time
- It is 3:30 PM and you have four of fifteen done. Thursday is two days away.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that creates the Fireberry competitor records row by row, handling the field mapping and text cleanup inline.
Open the SheetXAI sidebar and type:
For every row in this sheet, create a Fireberry competitor record using company name in column A, website in column B, estimated revenue in column C, and strengths from column D. Clean up any bullet-point formatting in the strengths column before writing to Fireberry so it reads as plain prose. Write the returned competitor record GUID into column E for each row.
SheetXAI creates all 15 records, strips the bullet formatting from the strengths field, and logs each GUID into column E. You have the full competitive tracker populated before Thursday.
What You Get
A populated Fireberry competitor tracker:
- 15 competitor records created — one per row, with website, revenue, and strengths
- Column E filled — the Fireberry GUID for each competitor, so you can link to records or verify in Fireberry
- Strengths field as clean prose — no bullet-point artifacts from the spreadsheet
The sales team can now look up competitor profiles during live deals without coming to you for the data.
What If the Data Is Not Quite Ready
Competitive intelligence sheets built quickly by a team have common rough edges.
When the weaknesses are in a separate column that needs to be included
Column D has strengths, column E has weaknesses, but you listed only one in the prompt above.
For every row in this sheet, create a Fireberry competitor record. Map company name from column A, website from column B, estimated revenue from column C, strengths from column D, and weaknesses from column E. Clean up bullet formatting in both the strengths and weaknesses fields before writing. Write GUIDs into column F.
When revenue estimates are inconsistent in format
Some rows say "$50M," some say "50 million," some just say "unknown."
Before creating the Fireberry competitor records, normalize the revenue estimates in column C: convert all values to a consistent format like "$50M." For any cells that say "unknown" or are blank, write "Revenue unknown" as the value. Then create the records and write GUIDs into column E.
When some competitors are already in Fireberry and you only want to add the new ones
You ran a partial import last month and do not want duplicates.
For each row in this sheet, check if a Fireberry competitor record already exists with the same company name. If it already exists, write "Already exists" into column E. If it does not exist, create the record and write the new GUID into column E.
When you want the full batch creation plus a summary for the VP in one pass
Create a Fireberry competitor record for each row in this sheet, mapping all five columns and cleaning up bullet formatting. Write GUIDs into column F. After all rows, check which company names already existed in Fireberry before the run. Write a summary to a new 'Import Summary' sheet: total new records created, any rows skipped because they already existed, and any rows where the creation failed.
The pattern: the sheet is the source of truth for your competitive intelligence. One prompt turns it into a live CRM dataset.
Try It
Get the 7-day free trial of SheetXAI and point it at your competitive analysis sheet, then ask it to push every row into Fireberry's competitor tracker. The Fireberry integration is included in every plan. For related workflows, see how to bulk-import opportunities from a sheet or the Fireberry in Google Sheets overview.