The Scenario
You are a marketing manager. Your team just returned from a trade show with 150 leads — first name, last name, email, phone, and company — captured in a Google Sheet by the event team. Your follow-up campaign starts Monday morning. Every lead needs to exist as a Fireberry contact before then.
Manual data entry is off the table at 150 rows. But the standard Fireberry import wizard has its own problem: it rejects rows where the company name does not exactly match an existing Fireberry account, which is most of them since these are new prospects.
The bad version of this afternoon:
- You upload the sheet to Fireberry's import wizard
- It flags 90 rows as "account not found" and stops
- You manually create the missing accounts one by one
- You re-import
- It flags 12 rows for email format issues
- You go back to the sheet, fix them, re-import again
- Two hours later, 138 of 150 leads are in Fireberry and you have lost track of which twelve failed.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that creates the Fireberry accounts and contacts in the right order, then logs the result back to the sheet so you have an audit trail.
Open the SheetXAI sidebar and type:
For each row in my 'Trade Show Leads' sheet, create a new Fireberry contact using first name in column A, last name in column B, email in column C, phone in column D, and company in column E. If the company does not already exist in Fireberry, create it first. Write the returned contact GUID into column F and the account GUID into column G for each row.
SheetXAI creates the accounts where needed, creates the contacts linked to each account, and writes both GUIDs back to the sheet. Column F and G become your audit trail.
What You Get
A sheet where every row tells you what happened:
- Column F — the Fireberry contact GUID for each lead
- Column G — the Fireberry account GUID each contact was linked to
- New accounts created — for companies that did not already exist in CRM
- Existing accounts reused — for companies already in Fireberry, no duplicate accounts
You know exactly which 150 rows succeeded because column F is filled for each one. Any row where column F is blank after the run is a row to investigate.
What If the Data Is Not Quite Ready
Trade show lead sheets are rarely import-ready.
When the email column has formatting issues
Some emails have trailing spaces, some have typos like "gmial.com." You do not want bad email addresses creating bounces in the follow-up campaign.
Before creating the Fireberry contacts, scan column C for obvious email formatting issues: trailing spaces, common domain misspellings like gmial or yahoocom without the dot, and emails that are missing the @ symbol. List the flagged rows in a new 'Email Issues' sheet, then create contacts for all the clean rows and write GUIDs into column F.
When company names need normalization before matching to Fireberry accounts
The sheet has "Acme Inc," "Acme Incorporated," and "ACME" for the same company.
Before creating contacts, normalize the company names in column E — collapse variations of the same company into one canonical name. Then for each unique company, check if it exists in Fireberry. Create it if it does not. Link each contact to the right account.
When certain leads should be flagged as high-priority before import
Leads from enterprise companies (over 500 employees, which is noted in a column H the event team added) should be tagged differently in Fireberry.
For each row in the 'Trade Show Leads' sheet, create a Fireberry contact. If column H says 'Enterprise', set the contact's priority field to 'High'. Otherwise set it to 'Standard'. Write GUIDs into column F.
When you want to run the full pre-import cleanup plus the creation in one pass
Scan column C for email formatting problems and write any flagged rows to a 'Needs Review' sheet. For all clean rows, normalize the company names in column E, check if each company exists in Fireberry and create it if not, then create the contact linked to the account. Write contact GUID to column F and account GUID to column G. When done, write a one-line count at the top of the 'Trade Show Leads' sheet: contacts created, accounts created, and rows skipped for review.
The pattern: pre-import cleanup and the actual creation happen in one prompt, and the sheet becomes the audit trail instead of something you have to reconcile later.
Try It
Get the 7-day free trial of SheetXAI and point it at your next lead list, then ask it to push every row into Fireberry as a contact. The Fireberry integration is included in every plan. For related workflows, see how to bulk-import opportunities from a sheet or the Fireberry in Google Sheets overview.