The Scenario
You're a product manager at a B2B SaaS company. Your head of product sent you a message on Tuesday: "We're doing a competitive landscape session Thursday at 4. Can you pull together every mention of [Competitor X] from customer calls in the last two months — quote, speaker, date, meeting name?" You know Fireflies has a search feature called AskFred. You also know you have 45 calls in that window and no practical way to open each one and ctrl+F.
The bad version:
- Open Fireflies and use AskFred on the first transcript. Copy the relevant quote, the speaker name, the meeting date, and the meeting title into your Google Sheet.
- Open the second transcript. Repeat.
- Realize on transcript 8 that AskFred is giving you paragraph-length responses and you have to extract the quote manually.
- Finish maybe 20 of the 45 calls before Thursday.
You were supposed to show up Thursday with the competitive landscape, not a partial export and an apology. The constraint isn't your willingness to do the work — it's that nobody budgeted 6 hours of your week for manual transcript mining.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It uses its built-in Fireflies integration and AskFred to search across meetings in bulk and route the results directly into your sheet — one prompt, all 45 calls.
Use AskFred in Fireflies to search all meetings from the last 60 days for mentions of 'Competitor X' and write each result with the meeting title, date, and relevant quote into a new sheet called 'Competitive Intel'.
What You Get
- A new sheet tab named "Competitive Intel" populated with one row per mention.
- Meeting title in column A, meeting date in column B, the relevant quote in column C.
- Multiple rows for the same meeting if AskFred found multiple distinct mentions.
- Meetings with no relevant mentions are excluded from the output automatically.
What If the Data Is Not Quite Ready
AskFred results include long paragraph responses instead of isolated quotes
Use AskFred in Fireflies to search all meetings from the last 60 days for mentions of 'Competitor X'. For each result, extract only the sentence that contains the mention — not the full paragraph — and write it as the quote in column C of a new sheet called 'Competitive Intel'. Include meeting title in column A and date in column B.
You need speaker attribution alongside each quote
Use AskFred in Fireflies to search all meetings from the last 60 days for mentions of 'Competitor X'. For each result, write the meeting title into column A, date into column B, speaker name into column C, and the relevant quote into column D of a new sheet called 'Competitive Intel'.
You need to search for two competitors at once and tag each row by which one it mentions
Use AskFred in Fireflies to search all meetings from the last 60 days for mentions of either 'Competitor X' or 'Competitor Y'. Write each result into a new sheet called 'Competitive Intel' with meeting title in column A, date in column B, competitor name in column C, and the relevant quote in column D.
You want a full kill chain: search, extract, tag by sentiment, and sort in one shot
Use AskFred in Fireflies to search all meetings from the last 60 days for mentions of 'Competitor X'. For each result, write meeting title into column A, date into column B, speaker into column C, the relevant quote into column D, and a one-word sentiment tag ("positive", "negative", or "neutral") into column E. Sort the output by column E so all negative mentions are at the top.
The pattern: search, extract, and structure in a single prompt — so the sheet that lands is already ready for the Thursday session, not a rough draft you need to clean.
Try It
Get the 7-day free trial of SheetXAI and open any Google Sheet you're using for research or competitive tracking, then ask it to scan your Fireflies transcripts with AskFred and write the results directly into the sheet. You can also see the guide on enriching contact sheets with meeting history or go back to the Fireflies + Google Sheets overview.