How to Connect GatherUp to Google Sheets (4 Methods Compared)

The Problem With Getting Sheet Data In and Out of GatherUp

You have a Google Sheet full of customers — names, emails, customer IDs, locations — and GatherUp sitting in another tab, holding feedback scores and review histories. Getting those two things to talk to each other is more friction than anyone expects.

GatherUp is good at collecting and organizing customer feedback at scale. But it doesn't have a native spreadsheet sync. The default workflow for most teams is some version of: export a list from GatherUp, paste it into a sheet, or build a list inside the sheet, then go back into GatherUp and import or trigger requests one location at a time.

Below are the four ways teams handle this. Only the last one actually removes you from the middle.

Method 1: Manual Copy-Paste

The standard approach. You pull your customer data from a sheet — or build it there — then go into GatherUp and import the list, trigger requests location by location, and copy results back out when you need reporting.

It works the first time. The second time it's irritating. By the fifth time — same 200 patients, same monthly cadence — the clicks have become institutional friction nobody wants to own. Someone exports, someone imports, someone pastes NPS scores into a column. The review cadence stays on track, but only because one person is quietly keeping it alive.

Method 2: Zapier or Make

Both platforms have GatherUp connector options. You can wire up a trigger on a sheet row update or a new row event, push that data into GatherUp, and write a status back when the request is sent.

Before you go further — do you know what a webhook endpoint looks like? A trigger condition? Field-level type mapping? Authentication flows? If those are unfamiliar, this path isn't the right one for you. Jump to Method 3 or 4.

If you're still here: the wiring works. You authenticate GatherUp and your spreadsheet, build a trigger that fires on row change, map the customer ID and email fields, and define what gets written back into the "Sent" column. A few hours of configuration, some test runs, some debugging when the field names don't quite match.

But a row-level trigger is not the same as a batch operation.

Each trigger fires for one row. If you have 200 patients to notify, you have 200 API calls, 200 trigger events, and a task log that becomes very hard to audit when row 78 fails silently and the others proceed.

You probably just need to fire off the month's requests and move on. You probably have no idea how to map conditional fields in Make — and you shouldn't have to. So you pull in whoever builds these automations, and now the dental practice is waiting on a Slack reply from an IT contractor instead of sending review requests.

Once you need to filter rows — skip the ones already marked "Requested," handle locations differently, pull different customer fields per business — the automation grows until it breaks.

Method 3: The Previous Generation — Connector Add-Ons

Until recently, the best spreadsheet ↔ GatherUp option was a class of add-ons that let you configure column mappings, save templates, and push or pull on demand. You tagged your fields, saved a config, and ran it.

That was a genuine improvement over manual importing. The output was predictable, the team didn't have to redo the field mapping every time, and a non-technical manager could hit "run" once it was set up.

But you were still the one deciding which columns map to which GatherUp fields, which rows to include, which locations to scope, when to run it. The tool moved data — the judgment stayed with you. And the moment your sheet grew a new column or GatherUp changed a field name, the config broke and someone had to go back in.

That's the ceiling of the previous generation.

The Easy Way: Using SheetXAI in Google Sheets

There is a different way entirely. SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands what you're looking at, and through its built-in GatherUp integration it can send feedback requests, pull location data, or enrich customer lists — right from the sidebar, in plain language.

Example 1: Bulk-send feedback requests while skipping already-contacted rows

For each row in the 'Recent Patients' sheet, send a GatherUp feedback request using the customer ID in column A — skip any row where the 'Requested' column already says Yes, and mark it Yes after sending.

SheetXAI reads the sheet, applies the filter, fires the GatherUp requests for the eligible rows, and writes "Yes" into the Requested column for each successful send.

Example 2: Pull NPS and review volume for multiple locations

Look up each business ID in column A using GatherUp and write the NPS score, total feedback count, and phone number into columns B, C, and D.

The pattern: instead of exporting from GatherUp and pasting into the sheet, you pull the enrichment directly into the cells — with the conditional thinking (which rows, which fields) handled inline.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet with a customer list or location ID column, then ask it to send feedback requests or pull GatherUp data. The GatherUp integration is included in every SheetXAI plan.