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Heyy · Google Sheets Guide

Apply Heyy Contact Labels From a Google Sheet Segmentation Column

2026-05-14
5 min read

The Scenario

You've just finished migrating 800 contacts into Heyy — they're in there, but none of them have labels. Your segmentation column in the Google Sheet has three values: Gold, Silver, Bronze. Those three labels need to exist in Heyy, and every contact needs the right one applied before the tiered campaign goes live at the start of next month.

The bad version:

  • Navigate to Heyy's label settings, manually create "Gold," "Silver," and "Bronze," copy each label ID somewhere, then switch back to the Contacts view
  • Open each contact, click the label field, find the right tier, apply it, click save — then repeat for all 800 contacts
  • Lose track of which label ID is which halfway through and have to go back to the settings page to check again

This is data entry, and it is not something the company is paying you to do. The campaign planning is what needs your attention. The label assignment is just the spreadsheet talking to Heyy — it should happen without you in the loop.

The Easy Way: One Prompt in SheetXAI

SheetXAI sits inside your Google Sheet and communicates with Heyy on your behalf. It can create labels, look up IDs, and apply them to contacts based on whatever column you point it at.

Create Heyy labels for each unique value in column B of my sheet — Gold, Silver, and Bronze — and write the returned label IDs into a lookup table on Sheet2; then for each contact ID in column A, assign the label that matches the tier in column B

What You Get

  • Sheet2 gets a two-column lookup table: tier name in column A, Heyy label ID in column B
  • Every contact in column A gets the matching label applied in Heyy
  • Rows where column B is blank or contains an unrecognized tier are flagged in column C with the reason
  • If a label already exists in Heyy, the existing ID is used — no duplicates created

What If the Data Is Not Quite Ready

Tier values are inconsistently cased

Column B has "gold," "GOLD," "Gold," and one rogue "GILD" (a typo). You want to normalize before assigning.

Normalize all values in column B to title case (Gold, Silver, Bronze), flag any value that doesn't match those three as 'UNKNOWN' in column C, then create Heyy labels for the valid tiers and assign each contact in column A the matching label

Contact IDs are missing for some rows

Rows 45–60 have a tier in column B but no contact ID in column A — those contacts weren't imported yet.

For each row where column A has a contact ID, assign the Heyy label matching column B — skip rows where column A is blank and log those row numbers in column D as 'No Contact ID'

Labels should be pulled from a second tab

Your tier values are in the 'Segmentation' tab, column B. The label IDs you created manually are in 'Label Map' tab, column B (names in column A). You want to apply without recreating labels.

Using the label name-to-ID mapping in my 'Label Map' tab (name in column A, ID in column B), assign the correct Heyy label to each contact ID in column A of my 'Segmentation' tab based on the tier in column B

Clean, resolve, and assign in one pass

Some tiers are misspelled, some contact IDs are missing, and you want a complete labeled contact list before the campaign brief goes to the channel manager on Friday.

Normalize column B to Gold/Silver/Bronze (flag unknowns), skip rows without a contact ID in column A, create any missing Heyy labels, then assign the correct label to every valid contact and write the label ID into column C

One prompt replaces four separate steps and a full afternoon of copy-checking.

Try It

Get the 7-day free trial of SheetXAI and open your segmentation sheet, then ask it to create Heyy labels and assign them based on your tier column. Pair this with the bulk contact import to go from raw data to fully labeled contacts in one session. See also: Bulk import contacts into Heyy from a Google Sheet and the Heyy integration overview.

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