The Scenario
You are a demand gen manager. A webinar ran yesterday. 300 registrants. Their names, emails, company names, and job titles are sitting in a Google Sheet that the webinar platform exported overnight.
Every one of them needs to be a HubSpot contact, associated with the webinar campaign, before the sales team starts their follow-up calls at 10 AM.
The slow version of this morning:
- You open HubSpot's import tool and download the CSV template
- You reformat the sheet so the column headers match HubSpot's property names exactly
- You discover three lifecycle stage values are wrong and fix them row by row
- You upload the CSV, work through the property mapping screen, and hit Submit
- You wait for the import to process and then open the error log
- Forty-two rows failed. You have no idea which ones. You start over.
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that reads the data and calls the HubSpot API directly, so you never have to touch HubSpot's import UI.
Open the SheetXAI sidebar and type:
Create a HubSpot contact for every row in this sheet using first name in column A, last name in column B, email in column C, company in column D, and job title in column E. Write the new contact ID back to column F for each row. If a contact with that email already exists, update their job title and company instead of creating a duplicate. Skip any row where column C is blank.
SheetXAI reads every row, calls the HubSpot API to create or update each contact, and writes the resulting contact ID into column F. You can see which rows succeeded and which ones need attention before anyone picks up a phone.
What You Get
A sheet with column F populated across all 300 rows:
- Contact IDs — for every successfully created or updated record
- Error notes — for any row that failed, inline, not buried in an import log
- No duplicates — existing contacts get updated, not doubled
The update-or-create logic is the part that matters. A CSV import creates a second contact if the email already exists unless you explicitly set the deduplicate option. SheetXAI handles this in the prompt.
Need to also tag all 300 with the webinar campaign? Add it to the prompt: "Also add the tag 'Webinar May 2026' to each contact created or updated." One sentence, done.
What If the Data Is Not Quite Ready
Webinar exports are rarely clean. SheetXAI does the cleanup and the contact creation in the same prompt.
When first and last names are combined in one column
The export gave you "Jane Smith" in column A instead of separate first and last name columns.
Split the full name in column A into first name and last name. Then create a HubSpot contact for each row using the split name, email in column B, company in column C, and job title in column D. Write contact IDs to column E.
When company names have inconsistent casing or abbreviations
Rows say "acme corp," "Acme Corp," and "ACME" for the same company, which will create three separate HubSpot companies.
Normalize the company names in column D: title-case each one and standardize common abbreviations (Corp, Inc, LLC). Then create HubSpot contacts from all rows and write contact IDs to column F.
When you only want registrants who attended, not just signed up
The export includes everyone who registered, but you only want people who actually showed up (column F = "Attended").
Filter to rows where column F says "Attended". Create a HubSpot contact for each of those rows using columns A through E. Write contact IDs to column G.
When you need contacts created, companies created, and the association built in one pass
The registrants work for accounts you want to track in HubSpot. You need both the contact and the company record, properly linked.
For each row, create a HubSpot contact using columns A through E. Then look up whether a company with the domain from column D already exists in HubSpot. If it does, associate the new contact with it. If it does not, create the company first, then associate the contact. Write the contact ID to column F and the company ID to column G.
The pattern: instead of cleaning the data and then running the import, you ask SheetXAI to clean and create in one prompt. The row-level feedback in column F means you know exactly what happened without opening an error log.
Try It
Get the 7-day free trial of SheetXAI and open any sheet of leads, registrants, or contacts, then ask it to push them into HubSpot. The HubSpot integration is included in every SheetXAI plan. For related workflows, see how to bulk-create HubSpot deals from a pipeline sheet or the HubSpot in Google Sheets overview.