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Hunter · Google Sheets Guide

Bulk Create Hunter Leads From a Google Sheet

2026-05-14
5 min read

The Scenario

Your sales development team just finished a verification run. You have 300 confirmed prospects in a Google Sheet — email, first name, last name, company, lead source — all ready to go into an email sequence. The problem: they're not in Hunter yet. Before the sequence starts, your ops lead wants every one of them created as a Hunter lead and assigned to the named list that maps to their assigned SDR's territory. The list names are in cell F1 through F4, one per SDR.

Doing this one by one in Hunter's UI is not a real option.

The bad version:

  • Log into Hunter's leads section, click "Add lead," fill in email, first name, last name, company, lead source, assign to list. Click save.
  • Go back. Click "Add lead." Fill in the same fields. Assign to list.
  • 300 times. At maybe 90 seconds per entry that's 7.5 hours, and your finger will be permanently trained to click the save button.

This work exists to set up the sequence, not to be the sequence.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. It reads your prospect data and through its Hunter integration it can create Hunter leads in bulk, assign them to named lists, and handle the field mapping without you touching the Hunter UI once.

Create a Hunter lead for every row in my sheet using the email in column A, first name in column B, last name in column C, company in column D, and add them all to the leads list named in cell F1.

What You Get

  • Every row in your sheet created as a Hunter lead with the correct email, name, and company fields.
  • All leads assigned to the list you specified — or to the appropriate SDR-territory list if you've provided a mapping.
  • A status column written back to your sheet indicating "created," "duplicate," or "error" for each row so you know exactly what landed and what needs attention.

What If the Data Is Not Quite Ready

Leads need to go to different lists based on their territory

You have 300 prospects but four SDRs, each with their own named Hunter list. Column E in your sheet has the territory name for each lead.

Create a Hunter lead for every row using email in column A, first name in column B, last name in column C, and company in column D. Assign each lead to the Hunter list whose name matches the territory in column E. If a list doesn't exist yet, create it. Write the assigned list name and creation status (existing or new) to column F.

Some rows might already exist as Hunter leads and you want to update, not duplicate

Your list includes a mix of net-new prospects and re-engaged contacts from last quarter who may already be in Hunter.

For each row, check if a Hunter lead already exists with the email in column A. If it does, update the company to column D and add a note with the lead source from column E. If it doesn't exist, create a new lead with all fields from columns A–E and assign it to the list in cell F1. Write "updated" or "created" to column G for each row.

You want to add custom attributes beyond the standard fields

Hunter's leads support custom attributes. You have a column H with a custom field called "ICP score" that your ops lead wants attached to each lead record.

Create a Hunter lead for every row using email in column A, first name in column B, last name in column C, and company in column D. Assign all leads to the list in cell F1. For each lead, also set a custom attribute called "ICP score" with the value from column H. Write confirmation status to column I.

You want verification + lead creation + list assignment in one shot

You're not confident the list has been verified recently and you don't want to push unverified emails into Hunter sequences.

For each row in my sheet, first verify the email in column A with Hunter. If the verification status is VALID, create the lead with first name from column B, last name from column C, company from column D, and assign it to the list in cell F1. If the status is RISKY or INVALID, write the status to column E and skip the lead creation. Write "created" or "skipped: [reason]" to column F for every row.

Combining verification and creation in one prompt means your Hunter leads list starts clean, with no bounce risk baked in from day one.

Try It

Get the 7-day free trial of SheetXAI and open any Google Sheet where you have a verified prospect list ready to push into Hunter. Ask SheetXAI to create the leads in bulk and assign them to the right list. Then check out bulk email verification or return to the Hunter overview.

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