The Scenario
A competitive intelligence analyst at a B2B SaaS company gets a Slack message at 9 AM on Monday from the head of product: "Can you pull together what people are saying about [competitor feature] online? I need this for the 2 PM strategy call." There's a sheet called "Feature Intel" — column A has 40 product feature queries like "competitor X workflow automation reviews" and "competitor X vs us pricing 2026." Column B is blank.
The work has been sitting in the sheet for two weeks. Nobody ran it because "running it" means Googling 40 things and pasting snippets by hand.
The bad version:
- Search query 1 in Google, copy the first result title, paste it into column B, copy the URL, paste it into column C, copy the snippet, paste it into column D — move to query 2
- Get through 12 queries in 45 minutes
- Realize you need the top 5 results per query, not just 1, and now the column layout doesn't work
The 2 PM call is in five hours. There are 40 queries. The math doesn't work.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet and uses Hyperbrowser's web search capability to run every query in your column, then writes the results back into the adjacent columns you specify — all in one pass.
For each search query in column A of the "Feature Intel" tab (rows 2–41), use Hyperbrowser to search the web and return the top 5 results. Write the result title to column B, the URL to column C, and the snippet to column D — one result per row, with the query repeated in column A for each of its 5 result rows.
What You Get
- Column A: the original search query repeated across its 5 result rows so filtering stays clean
- Column B: the page title from the search result
- Column C: the full result URL
- Column D: the Google snippet or meta description — the 1–2 sentence context that explains what the result is about
- The 40 queries produce up to 200 result rows, sorted by query, ready to filter or pivot
What If the Data Is Not Quite Ready
Some queries returned fewer than 5 results — the column has gaps
In "Feature Intel," for any group of rows sharing a query in column A where fewer than 5 results were returned, note "fewer results available" in the first blank result row's column B so the gaps are explicit rather than invisible.
The team wants to filter to only results from specific domains — Reddit, G2, Capterra, and TrustRadius
After populating columns B–D in "Feature Intel," add a column E that marks "yes" if the URL in column C contains reddit.com, g2.com, capterra.com, or trustradius.com — and "no" otherwise. Then sort the full result set so column E = "yes" rows appear first within each query group.
Two queries in column A are duplicates, producing redundant result rows
Check column A in "Feature Intel" for duplicate query strings. For any duplicates, keep the first occurrence's results and delete the duplicate result rows. Report how many rows were removed in a note in cell F1.
The head of product wants a one-paragraph synthesis of what each source type is saying before the 2 PM call
In "Feature Intel," for rows where column E is "yes," group by domain (Reddit, G2, Capterra, TrustRadius) and write a one-paragraph summary of the recurring themes across that domain's snippets into a new "Synthesis" tab — one row per domain, domain name in column A, summary in column B.
The synthesis prompt is the one that saves the 2 PM call — run the search, mark the review domains, and summarize in one shot.
Try It
Get the 7-day free trial of SheetXAI and open your competitive query list, then ask it to run every search using Hyperbrowser and write the top results back into the sheet. See also crawling a full site into a content inventory or the Hyperbrowser overview.