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Pull L2S Link Analytics Into a Google Sheet for Campaign Reporting

2026-05-14
5 min read

The Scenario

A Slack message lands in your channel at 9 AM: "Can you pull the click data for all the links from the spring campaign? We need to know which channel performed best before the exec sync." You ran a five-channel campaign — email, LinkedIn, Twitter, paid search, and the affiliate newsletter — using 25 unique L2S short links. The link IDs are already in a tracking sheet from when the links were created. What isn't there yet: any click data.

The bad version:

  • Open L2S, search for the first link ID in column A, copy the click count and creation date into columns B and C of your tracking sheet
  • Repeat 24 more times, switching between L2S's dashboard and the sheet for each individual link
  • Try to build the channel summary by hand — GROUP BY on channel name in column E, SUM clicks, write results to a new tab — and realise halfway through that three of the link IDs returned no data because you misread the ID from the dashboard

The exec sync is at 11 AM. You have 25 links and you're eight of them in.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Google Sheet. It reads the link IDs from your tracking sheet, fetches the details from L2S for each one, and writes the analytics back — all without you touching the L2S dashboard.

Open the SheetXAI sidebar and paste this:

For each L2S link ID in column A of the 'Campaign Tracker' sheet, fetch the URL details from L2S and write the destination URL, total clicks, and creation date to columns B, C, and D

What You Get

  • Columns B, C, and D populated for every link ID in column A — destination_url, total click count, creation date
  • Any link ID that returns no result from L2S flagged with an error note in column B so you can spot data gaps immediately
  • The tracking sheet is now ready for the channel summary prompt without any intermediate cleanup

What If the Data Is Not Quite Ready

Before fetching from L2S, clean the link IDs in column A of 'Campaign Tracker': strip any non-numeric prefix and leading zeros, then fetch each cleaned ID from L2S and write destination_url, total_clicks, and created_date to columns B, C, and D

You need the channel summary built automatically after the data pull

Using 'Campaign Tracker' where column E contains the channel name, fetch L2S click data for each link ID in column A, write total_clicks to column C, then create a 'Channel Summary' sheet that totals clicks per channel and ranks them from highest to lowest

In 'Campaign Tracker', fetch L2S details only for rows where column F contains 'Spring 2026', write total_clicks to column C and created_date to column D, then highlight in yellow any row where total_clicks is below 50

Full attribution report, data pull and ranking in one shot

Pull L2S click data for all link IDs in column A of 'Campaign Tracker', write destination_url, total_clicks, and created_date to B, C, and D — then create a 'Channel Report' sheet that groups rows by column E channel name, sums total clicks per channel, calculates each channel's share of total campaign clicks as a percentage, and ranks the channels from highest to lowest

That's the exec-ready channel breakdown, built from your tracking sheet with a single ask.

Try It

If you have a campaign tracking sheet with L2S link IDs waiting for click data, get the 7-day free trial of SheetXAI and ask it to populate the analytics columns — you'll have a channel performance summary before anyone books another follow-up. For related workflows, see the L2S link inventory audit or the L2S hub overview.

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