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Run Deep Research on Market Segments From a Google Sheet With Linkup

2026-05-14
5 min read

The Scenario

The board deck is due Friday. You're a strategy consultant with 12 market segments in column A and an empty column B where competitive landscape summaries need to live before your analyst can start the slide deck on Thursday morning.

This isn't a one-liner-per-row job. The board wants depth — three sentences per segment, drawn from recent sources, showing you actually know the space. Not a Wikipedia paragraph. Not a guess.

The bad version:

  • Open a search engine, query the first segment, scan four articles, synthesize a three-sentence summary, paste it into column B.
  • Move to row 2. Do it again. Then again. Then realize row 7 is a subsegment of row 3 and the two summaries contradict each other.
  • Spend Friday morning reconciling the inconsistencies instead of reviewing the slides.

The report's going to the board. "I ran out of time to fact-check row 9" is not a footnote you can add.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands your column structure, and through its built-in Linkup deep-search mode it can run comprehensive multi-source research on each segment and write the results back — at the fidelity a board deck actually needs.

Use Linkup deep search on each market segment in column A and write a 3-sentence competitive landscape summary with source URLs into column B.

SheetXAI runs a deep-search query for each row, pulls from multiple live web sources at higher fidelity than a standard search, and writes the synthesized three-sentence summary plus citations into column B. All 12 segments processed before Thursday morning.

What You Get

  • Column B: a three-sentence competitive landscape summary for each segment, sourced from recent web content via Linkup deep search.
  • The phrasing is consistent across all rows — no stylistic drift between row 1 and row 12.
  • Source URLs are included inline or in a note field so claims can be traced.
  • Rows where deep search returns conflicting signals are flagged rather than resolved arbitrarily.

What If the Data Is Not Quite Ready

Some segments in column A are defined too narrowly to return useful deep-search results

"B2B SaaS HR tools for SMBs in APAC" might be too narrow for Linkup to find enough sources.

Before running deep search, scan column A and flag any segment in column C that appears too narrow for multi-source research. For flagged rows, suggest a broader search term in column D and use that term for the Linkup deep search instead.

The segments span different geographies and the summaries need to reflect regional context

Column A includes segments like "cloud infrastructure in Southeast Asia" and "cloud infrastructure in Western Europe" — the summaries should reflect regional dynamics, not be interchangeable.

For each segment in column A, run a Linkup deep search that explicitly scopes the query to the region implied by the segment name. Write a region-specific 3-sentence summary into column B.

You need summaries at two time horizons — current state and 12-month outlook

The deck has two columns: "Where the market is now" and "Where it's heading." Both need to be populated per segment.

For each segment in column A, run a Linkup deep search and write a 2-sentence current-state summary into column B and a 1-sentence 12-month outlook sentence into column C. Use the same search run for both columns.

You want the full research chain — summary, key players, top source, and a risk flag — in one deep-search pass

The analyst needs more than a summary. She needs key players and a risk flag so she can write the full slide without doing additional research.

For each segment in column A, use Linkup deep search and write: a 3-sentence competitive summary in column B, the top 2-3 current players in column C, the primary source URL in column D, and a one-sentence risk or uncertainty flag in column E. One deep-search call per segment.

Framing the full output shape in one prompt means SheetXAI handles the whole research brief in a single pass rather than requiring follow-up calls per column.

Try It

Get the 7-day free trial of SheetXAI and open a Google Sheet with your market segments or research topics in column A, then ask SheetXAI to run Linkup deep search on each row and write competitive summaries into column B. For related articles, see Pull Structured Data From the Web Into a Google Sheet Using Linkup and the Linkup integration overview.

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