The Scenario
A growth analyst inherited a retargeting project. The brief is to segment 5,000 active subscribers from the main Moosend list by plan tier and signup source — both stored as custom fields — and build a targeting matrix in Google Sheets. The data lives in Moosend. The analyst has no direct API access and the platform's built-in export only gives you the base fields.
The bad version:
- Find the export option in Moosend, check which custom fields get included, realize the export format puts all custom fields in a single JSON column
- Export the CSV, open it in Sheets, write a formula to parse the JSON and extract plan_tier and signup_source into separate columns
- Discover that 400 rows have null custom fields and now you have to decide how to handle them before you can segment anything
The segmentation work hasn't started. You're still fighting the export format.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It connects to Moosend through its built-in integration, pulls subscriber records directly from your list, and writes each field into a separate column — no CSV, no JSON parsing, no formula gymnastics.
Get all subscribed members from Moosend mailing list ID abc123 and write their email, name, custom fields, and subscription date into the 'Active Subscribers' sheet
What You Get
- Every active subscriber appears as a row in the 'Active Subscribers' sheet
- Custom fields land in separate columns — no JSON, no formulas needed
- Subscription date is included so you can sort or filter by cohort
- The pull is repeatable — run it again after the next signup wave and the sheet stays current
What If the Data Is Not Quite Ready
You only want subscribers who joined after a specific date
Get all subscribed members from Moosend list ID abc123 who subscribed after 2025-01-01 and write their email, first name, plan_tier, and signup_source custom fields into the 'New Subscribers' sheet
You want unsubscribed contacts instead
Fetch all unsubscribed contacts from Moosend list ID xyz789 and write their email, unsubscribe date, and custom field values into the 'Churned Contacts' sheet
You need to join subscriber data with a second tab
Get all subscribed members from Moosend list ID abc123, then for each email look up the matching row in the 'Deals' sheet and write the deal_value from column C alongside the subscriber data in the 'Subscriber Deals' sheet
Full segmentation pull with flags in one shot
Fetch all subscribers from Moosend list ID abc123, write email, name, plan_tier, and signup_source into columns A through D of the 'Segments' sheet, then write 'HIGH VALUE' in column E where plan_tier is 'enterprise', 'MID' where it's 'pro', and 'STANDARD' for everything else
Building the segment flags at the same time as the pull means the data lands ready to use — no second pass of formulas after the export.
Try It
Get the 7-day free trial of SheetXAI and open a Google Sheet, then ask SheetXAI to pull your Moosend subscriber list with all custom fields into a clean table. See also the Bulk Update Custom Fields spoke or the full Moosend overview.