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MSG91 · Google Sheets Guide

Export MSG91 Segmento Event Types to a Google Sheet

2026-05-14
5 min read

The Scenario

A new analytics integration project just landed on your plate. You're a marketing technologist, and you need to map MSG91 Segmento's configured event types to your CDP's internal event taxonomy before you can connect the two systems. The list of event types lives somewhere in the MSG91 console. The mapping template lives in a Google Sheet. And the integration spec is due to the engineering team by end of week.

You've never needed to document Segmento event types before. You have no idea how many there are.

The bad version:

  • Log into MSG91, navigate to Segmento, find where event types are listed — which takes longer than expected because the UI doesn't make it prominent.
  • Manually copy each event type name and ID into the sheet row by row.
  • Realise you're not sure if the list is complete, because the console paginates and you're not sure how many pages there are.

What should take ten minutes becomes an hour of careful scrolling and spot-checking.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent that lives inside your Google Sheet. It calls the MSG91 Segmento API, pulls the complete list of event types, and writes them to your sheet.

Fetch all event types from MSG91 Segmento and write each event type name and ID to this sheet.

What You Get

  • Every configured Segmento event type is written to the sheet — name in one column, ID in the next.
  • The list is complete. No pagination to manage, no spot-checking needed.
  • You have a clean reference ready to paste into the CDP mapping template.

What If the Data Is Not Quite Ready

You need a third column for the CDP taxonomy mapping

Fetch all event types from MSG91 Segmento and write the event type name to column A and ID to column B, then add an empty column C with the header 'CDP Event Name' for manual mapping.

You want to cross-reference against an existing internal taxonomy list

Fetch all MSG91 Segmento event types and write them to columns A and B, then in column C mark any event type name that appears in the 'Internal Taxonomy' tab column A as 'matched' and leave others blank.

You only need event types that follow a specific naming pattern

Fetch all MSG91 Segmento event types, filter to those whose names start with 'purchase_', and write the matching names and IDs to columns A and B.

Pull, match, flag unmapped, and sort alphabetically — one prompt

Fetch all MSG91 Segmento event types, write name and ID to columns A and B, look up each event type name against the 'Internal Taxonomy' tab column A, mark matched ones in column C as 'mapped', and sort the output alphabetically by event type name.

That single instruction handles the pull, the cross-reference, the flag, and the sort — the engineering team gets a complete mapping reference without you running four separate steps.

Try It

Get the 7-day free trial of SheetXAI and open the integration mapping sheet you're building, then ask it to pull all event types from MSG91 Segmento so you have a complete schema reference. See the sibling spoke on logging user events back to Segmento or return to the MSG91 hub.

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