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Plausible Analytics · Google Sheets Guide

Build a Cross-Site Traffic Overview From Plausible in a Google Sheet

2026-05-14
5 min read

The Scenario

You manage analytics for 10 client sites — all in the same Plausible account. Every month, each client gets a performance summary: visitors, pageviews, and bounce rate for the past 30 days. Right now you generate this by opening each site in Plausible one by one, writing down three numbers, and pasting them into a master sheet.

Ten clients. Three numbers each. One tab in a Google Sheet that should have taken 10 minutes to fill.

Last month it took 45 because two clients had renamed their sites since the prior month and the numbers you wrote down didn't match what you'd labeled in the sheet.

The bad version:

  • Log into Plausible, switch to the first client's site using the dropdown, read visitors, pageviews, bounce rate, write them down or copy the numbers mentally before clicking away.
  • Switch to the second client's site, repeat. Do this ten times without losing track of which numbers belong to which site.
  • Go to the master sheet, enter the numbers in the right rows, realize you transposed two clients' visitor counts, go back to Plausible to verify, and fix the sheet.

This is the kind of task that looks trivial on paper and takes a full hour every month.

The Easy Way: One Prompt in SheetXAI

SheetXAI is an AI agent inside your Google Sheet. It can loop through all sites in your Plausible account, query each one's traffic metrics, and write a consolidated one-row-per-site summary directly into your sheet.

Open the master tracking sheet and run this prompt:

List all sites in my Plausible account and for each one query visitors, pageviews, and bounce rate for the past 30 days — write site domain (A), visitors (B), pageviews (C), and bounce rate (D) into this sheet, one row per site

What You Get

  • Column A: site domain exactly as registered in Plausible (e.g., client1.com, client2.io)
  • Column B: unique visitors for that site over the past 30 days
  • Column C: total pageviews
  • Column D: bounce rate as a decimal
  • One row per site, all sites included — no manual switching between accounts or sites

What If the Data Is Not Quite Ready

You also need average visit duration per site

List all Plausible sites, query visitors, pageviews, bounce rate, and visit duration for the past 30 days — write site (A), visitors (B), pageviews (C), bounce rate (D), avg visit duration in seconds (E)

You want to compare this month's numbers to last month's

List all Plausible sites and query visitors and bounce rate for the past 30 days — write site (A), this month visitors (B), this month bounce rate (C) — then in column D VLOOKUP last month's visitor count from the Last Month tab, and in column E calculate the percentage change in visitors

You want to flag any site where visitors dropped more than 20% compared to last month

List all Plausible sites, query 30-day visitors — write site (A) and visitors (B) — VLOOKUP last month's visitors from Last Month tab into column C — calculate change percentage in column D — flag any site where change is below negative 20% in column E with the label Traffic drop — investigate

Pull all sites, compare to last month, flag drops, and write an agency summary in one shot

List all Plausible sites and query visitors, pageviews, and bounce rate for the last 30 days — write site (A), visitors (B), pageviews (C), bounce rate (D) — VLOOKUP last month visitors from Last Month tab into column E — calculate visitor change percentage in column F — flag sites down more than 20% in column G as Alert — then write in cell I1: total sites monitored, number flagged, and which site had the largest visitor decline

Ten clients, one prompt, zero tab-switching.

Try It

Get the 7-day free trial of SheetXAI and open your agency's master tracking sheet — then ask it to pull last month's metrics for every site in your Plausible account at once. For related reads, see the hub overview or the spoke on 90-day traffic timeseries.

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