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Proofly · Google Sheets Integration

How to Connect Proofly to Google Sheets (4 Methods Compared)

2026-05-14
8 min read
See the Excel version →

The Problem With Getting Sheet Data In and Out of Proofly

You have a sheet full of data — campaign configurations, conversion metrics, account details, event logs. You need it synchronized with Proofly, or extracted back out, on a cadence that doesn't eat your afternoon.

Proofly is good at displaying real-time social proof notifications that push visitors toward converting. But wiring its data into a spreadsheet for analysis or reporting is more manual than it has any right to be. The usual flow is: export what you can from the Proofly dashboard, paste it into a sheet, adjust formatting, and do the same thing again next week.

Below are the four common ways teams handle this. Only the last one scales.

Method 1: Manual Copy-Paste

The default. Open Proofly's dashboard, find the campaigns or activity log you need, and transcribe — or if you're lucky, export — the data into your sheet column by column.

For a one-time audit this is manageable. Maybe you have six campaigns and thirty rows of log data. You get it done in twenty minutes and move on.

But Proofly's value is in the volume of its signals. If you're running a dozen campaigns across multiple landing pages, and you want to understand which notification types correlate with conversions, you need that data regularly. Every week you're back in the dashboard, exporting the same fields, reformatting the same columns, wondering why the timestamp format changed again.

Method 2: Zapier or Make

Both platforms have Proofly connector options. You can wire up a trigger on a new notification event or a schedule, call the Proofly API, and write results back into your sheet.

Before you go further — do you know what a webhook trigger is? An API connector? Field mapping? If those words feel foreign, skip to Method 3 or 4. There's no shame in it; this path assumes a specific kind of technical fluency.

If you're still here: the setup is real. You authenticate, find the right Proofly event endpoint, configure your trigger, map each field to a column, handle the timezone format in Proofly's timestamps, and test the flow. It works.

But a trigger-per-event automation is not the same as a bulk pull.

Each Proofly event fires its own Zap — which means if you want 200 events from last week, you needed that Zap running last week.

You probably just want the activity log. You probably have no idea how to set up webhook listeners for a third-party notification tool — and you shouldn't have to. So you hand this to whoever on your team builds automations, and now you're waiting on a Slack reply. If they haven't deprioritized it already.

And the moment you want to filter by notification type, join against a separate conversion tab, or aggregate by page URL, you've left Zapier's native scope behind.

Method 3: The Previous Generation — Connector Add-Ons

Until recently, the best repeatable option was a category of sheet add-ons that let you configure column mappings and run them on a schedule. You picked your Proofly data source, tagged your fields, saved a config, ran it.

That was a genuine improvement over copy-paste. The output was structured, the config was reusable, your team could pick it up without starting from scratch.

But you were still responsible for every decision: which fields to pull, what to name the columns, what logic to apply to include or exclude rows, what to do when Proofly renamed a field in an API update. The tool moved the data. The thinking stayed with you. And when your sheet structure changed — a new column, a renamed tab — your config broke and waited for someone to notice.

This is the previous generation. It worked, but it asked a lot of the person operating it.

The Easy Way: Using SheetXAI in Google Sheets

There is a different way entirely. SheetXAI is an AI agent that lives inside your Google Sheet. It reads the sheet, understands what you're looking at, and through its built-in Proofly integration it can push to or pull from Proofly for you. No template configuration, no automation glue, no reformatting timestamps by hand. You just ask.

Example 1: Pull all Proofly campaigns into a sheet for a campaign audit

Fetch all Proofly campaigns and write each campaign's name, notification type, status, and target URL into columns A through D of this sheet

Each campaign lands on its own row. Column A gets the campaign name, B gets the notification type, C gets enabled/disabled status, D gets the target URL. If any field is missing from a campaign record, SheetXAI writes a blank cell and flags it in the sidebar.

Example 2: Import the last 200 activity log events with a count rollup

Pull the Proofly activity log and write the last 200 events into this sheet — columns for event type, timestamp, page URL, and visitor country — then add a column E that counts total events per unique page URL

The pattern: instead of pulling raw data first and then adding the rollup formula, you ask for both in one prompt. SheetXAI handles the aggregation inline as it writes the data.

Try It

Get the 7-day free trial of SheetXAI and open any sheet you're using to track Proofly performance, then ask it to pull your campaigns or activity log. The Proofly integration is included in every SheetXAI plan.

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