The Scenario
You are an SDR manager. The trade show wrapped yesterday. You have 200 net-new leads sitting in a Google Sheet — columns for first name, last name, email, and company — and your VP of Sales wants them all in the 'Post-Event Outreach' sequence before end of day.
Reply.io does not have a native Google Sheets import. You can upload a CSV, but the column mapping dialog is finicky, the upload does not tell you which rows failed, and enrolling the contacts into the sequence is a separate step after the import. Two operations, no error feedback, and it is already 2 PM.
The slow version:
- Export the sheet to CSV, fix the column headers to match Reply.io's expected format
- Upload the CSV to Reply.io, map the columns, click import
- Wait for the import to finish, check the error log
- Manually find the contacts that failed and fix them one by one
- Go to the Sequences tab, find 'Post-Event Outreach', click Add People
- Select all 200 contacts and confirm enrollment
- Realize you have no way to see which rows succeeded in the original sheet
The fast version is one prompt.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent inside your spreadsheet that reads the lead data, creates the contacts in Reply.io, and enrolls them in the sequence in a single pass.
Open the SheetXAI sidebar and type:
Create a Reply.io contact for every row in the Leads sheet (A=first name, B=last name, C=email, D=company), then enroll each new contact in the sequence named 'Post-Event Outreach' and write the contact ID in column E.
SheetXAI iterates through every row, calls the Reply.io API to create each contact, enrolls them in the sequence, and writes the returned contact ID back into column E. If a row fails — duplicate email, missing field — it writes the error in column E instead, so you know exactly which rows need fixing.
What You Get
200 rows processed in one pass, with column E showing either the Reply.io contact ID or the specific error per row:
- Contact IDs written to column E — for every successful creation and enrollment
- Error messages per row — for duplicates, malformed emails, or missing required fields
- Immediate enrollment — every successful contact is in the sequence at step 1
You do not need to do two separate operations. The contact creation and the sequence enrollment happen in the same pass. If you need to enroll different contacts into different sequences based on a column value, tell SheetXAI that and it handles the branching inline.
What If the Data Is Not Quite Ready
Trade-show lead lists are rarely clean. SheetXAI handles the cleanup and the enrollment in the same prompt.
When company names are inconsistent
Different reps entered the same company four different ways. You do not want four separate Reply.io company records for one client.
Normalize the company names in column D of the Leads sheet — standardize capitalization and remove common suffixes like 'Inc.' and 'LLC.' Then create a Reply.io contact for each row and enroll them in 'Post-Event Outreach', writing the contact ID in column E.
When some rows are missing an email address
A few rows have a LinkedIn profile URL in column C instead of an email, or column C is blank entirely.
For each row in the Leads sheet where column C (email) is blank or contains a URL instead of an email, write 'SKIPPED — no email' in column E and skip that contact. For all valid rows, create the Reply.io contact and enroll in 'Post-Event Outreach', logging the contact ID in column E.
When you only want contacts from specific companies
The sheet has everyone you scanned at the booth, but you only want to enroll people from companies that match your ICP — companies with more than 50 employees, based on the Company Size column in F.
Filter the Leads sheet to rows where column F (company size) is 50 or more. For those rows, create a Reply.io contact and enroll in 'Post-Event Outreach'. For filtered-out rows, write 'SKIPPED — below ICP threshold' in column E.
When the leads come from multiple sources with different column structures
You have two lead lists from two events, pasted into separate tabs. The headers are different.
Combine the EventA tab and the EventB tab into a unified list, mapping each tab's name/email/company columns into a standard format. Then create a Reply.io contact for every row and enroll them in 'Post-Event Outreach', writing the contact ID in a new column E, and log any errors per row.
The pattern: instead of cleaning the sheet first and then doing two separate operations, you ask SheetXAI to clean, create, and enroll in one prompt.
Try It
Get the 7-day free trial of SheetXAI and open any sheet with a lead list, then ask it to create the contacts and enroll them in Reply.io. The Reply.io integration is included in every SheetXAI plan. For related workflows, see how to bulk-update contact statuses from a sheet or the Reply.io in Google Sheets overview.