The Scenario
You manage social media for a marketing agency. The client has forty posts scheduled for next month, all lined up in a Google Sheet: post date in column A, caption in column B, platform in column C. The content went through creative review last week and got approved. Now you need hashtags — five per post, high-engagement, on-topic — before the batch goes into the scheduler by noon tomorrow.
You've done this manually before. It took two hours for twenty posts.
The bad version:
- Open RiteKit's hashtag suggestion tool, paste in each caption one at a time, collect the results, and paste them into column D — forty times.
- Copy-paste captions into a hashtag generator that doesn't know anything about the client's industry and returns the same generic tags for every post.
- Ask a junior team member to do it, hand them access to RiteKit, and spend an hour explaining what "high-engagement" means in this context.
This is the kind of overhead that doesn't show up in the project brief but always finds its way onto your plate. Forty posts is too many to do manually without making mistakes. Too few to justify building an automation that takes two days to set up.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads the post captions in column B and, through its built-in RiteKit integration, calls the hashtag suggestion API for each one and writes the results into the column you specify.
For each caption in column B of the "Content Calendar" sheet, call RiteKit hashtag suggestions and write the top 5 hashtags as a space-separated string into column D. Skip rows where column B is blank.
What You Get
- Column D: Five hashtags per post, separated by spaces, ready to copy into your scheduler (e.g., "#SaaS #B2BMarketing #ContentStrategy #GrowthHacking #StartupLife")
- Blank rows in column B are skipped — no empty hashtag cells that need cleanup
- Every row that had a caption gets exactly five suggestions
What If the Data Is Not Quite Ready
The captions are too short to get useful hashtag suggestions — some are just one sentence
For each caption in column B, if the text is shorter than 10 words, append the topic from column C before calling RiteKit hashtag suggestions. Write the top 5 hashtags into column D. For captions already 10 words or longer, call RiteKit on the caption alone.
Some posts are for Instagram and some for LinkedIn — I need platform-appropriate hashtags
For each row, check the platform in column C. For rows where column C is "Instagram", call RiteKit hashtag suggestions on the caption in column B and write the top 5 hashtags to column D. For rows where column C is "LinkedIn", call RiteKit and write only 3 hashtags to column D — LinkedIn posts perform better with fewer.
The sheet has two tabs — "Approved Posts" and "Draft Posts" — and I need hashtags for both
On the "Approved Posts" tab, for each caption in column B, call RiteKit hashtag suggestions and write the top 5 hashtags to column D. Then do the same for the "Draft Posts" tab. On both tabs, skip rows where column D already has content.
I want to generate hashtags and flag any that are over-saturated in one pass
For each caption in column B, call RiteKit hashtag suggestions and write the top 5 hashtags to column D. Then for each hashtag written to column D, check RiteKit's hashtag stats and flag in column E if any of the five returned hashtags have more than 10 million posts (write "CHECK REACH" in column E for those rows, leave blank otherwise).
Pull the suggestions and the quality check at the same time — no second pass needed.
Try It
Get the 7-day free trial of SheetXAI and open your content calendar Google Sheet, then ask it to fill the hashtag column for every caption using RiteKit. You might also want to inject those hashtags directly into the post text, or return to the RiteKit + Google Sheets overview for all available tasks.