The Scenario
You are a demand generation manager and you have been asked to load 250 company domains into HubSpot before the campaign sequences go live. The problem: HubSpot's sequence library is organized by industry, and your sheet has no industry column. The domains came from a conference exhibitor list — no metadata, just URLs.
The sequences go live Thursday. It's Tuesday afternoon.
The bad version:
- Open RocketReach, search the first domain, find the company profile, read the industry classification, copy it, switch back to Sheets, paste it in the right row. Multiply by 250.
- Domain 30: RocketReach shows the company as both "Software" and "Information Technology." You pick one and keep going, knowing someone will flag the inconsistency when the wrong sequence fires.
- Domain 70: you've been doing this for two hours. You have 180 rows left. The campaign launch is tomorrow morning and you still need to build the sequence routing logic in HubSpot after this.
Industry classification is not the campaign. It's the precondition for the campaign. That's an important distinction — one of them is your job, the other one has become your job against your will.
The Easy Way: One Prompt in SheetXAI
SheetXAI is an AI agent that lives inside your Google Sheet. It reads your domain list and pulls RocketReach industry classifications across all rows at once. Open the SheetXAI sidebar:
Here is the prompt for this task:
Look up each company domain in column A via RocketReach and write the primary industry classification into column B
What You Get
- Column B: the primary industry label from RocketReach for each domain (e.g., "Software," "Financial Services," "Healthcare").
- Rows where RocketReach returned no company match are flagged so they don't silently import into HubSpot without a classification.
- The rest of your columns are untouched.
What If the Data Is Not Quite Ready
You want to normalize the industry labels before HubSpot import
Look up each domain in column A via RocketReach and write the primary industry to column B — then map each RocketReach industry label to your HubSpot industry picklist values using this mapping: "Software" maps to "Technology", "Financial Services" maps to "Finance", "Healthcare" maps to "Health Sciences" — write the mapped value to column C
Some domains are redirecting or have changed since the conference
For each domain in column A, attempt the RocketReach company lookup — if the result comes back as a subsidiary or holding company rather than the primary entity, note that in column C — write the primary industry to column B regardless and flag uncertain matches
You need to join the industry labels against a routing table in another sheet
Look up each domain in column A via RocketReach and write the primary industry to column B — then check the industry against my 'Sequence Routing' sheet to find the matching sequence name and write it to column C
Enrich, classify, validate, and flag missing data in one pass
For each domain in column A, look up the company in RocketReach — write the primary industry to column B and the employee count to column C — then flag any row where the industry is blank as "Needs Review" in column D and any row where the employee count is below 10 as "Too Small" in column E
Combining enrichment, validation, and flagging in a single prompt means your sheet is ready for the HubSpot import without a second cleanup run.
Try It
Open your Google Sheet with company domains and Get the 7-day free trial of SheetXAI — ask it to enrich each domain with the RocketReach industry classification before your next campaign import. Related reading: the spoke on enriching accounts with employee count and tier, or the hub overview for all the ways to connect RocketReach to Google Sheets.